of Tata Nano After having successfully launched the low cost Tata Ace truck in 2005‚ Tata Motors began development of an affordable car that would appeal to the many Indians who drive motorcycles.[4] The purchase price of this no frills auto was brought down by dispensing with most nonessential features‚ reducing the amount of steel used in its construction‚ and relying on low cost Indian labor. The introduction of the Nano received much media attention due to its low price. The Tata Nano is a
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Perceptual Map Presentation Car Industry Intro Popular car companies in the industry: Ford Chevrolet BMW Volkswagen Cadillac Subaru Nissan Jaguar Toyota Porsche Dodge Segmentation: Price and appearance Perceptual Map High-end Conservativ e Sports car Affordabl e Ford Motor Company Headquarters: U.S. Types of vehicles: Cars SUVs/Crossovers Trucks Commercial Hybrids/Electric Diesel Objective: Offer array of vehicles – small‚ medium
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TATA NANO (B) Problem Analysis Bottom –line Goal: In 2010 they sale 9‚000 vehicles per month before the drop off. To recover and increase sales to 150‚000 cars per year ( 60% of the capacity of the plant – 250‚000 cars). Intermediate goal: To recover the reputation of the car of a low cost‚ good quality‚ safe and resistance to performance in Indian roads. Impediment: Car price: The price increase because of the problems with the fires that required increase the security features as
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The Tata Nano is a city car manufactured by Tata Motors. Made and sold in India‚ the Nano is the cheapest car in the world today. Before it went on sale‚ a price of 1 lakh (US$1‚800) was widely touted. Since its 2009 debut‚ the price has increased. Nevertheless‚ the Nano remains the lowest-cost four-wheeled passenger vehicle in India. History[edit] After having successfully launched the low cost Tata Ace truck in 2005‚ Tata Motors began development of an affordable car that would appeal to
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Introduction Tata Engineering and Locomotive Co. Ltd was established in 1945. In 1954‚ the company launched its first automobile; between 1954 and 1969‚ it collaborated with Daimler Benz to produce commercial vehicles. By the 1990s‚ the company had entered the passenger vehicle market. In 2004 Tata Motors acquired Daewoo commercial Vehicle Co. Ltd.‚ Korea’s second- Largest truck manufacturer‚ and became the first Indian company to be listed on New York Stock Exchange. The next year‚ it acquired a
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Tata Nano The Tata Nano is a small‚ affordable‚ rear-engine‚ four-passenger car aimed primarily at the Indian market. It was first presented by India’s Tata Motors at the 9th annual Auto Expo on January 10‚ 2008‚ at Pragati Maidan in New Delhi‚ India. The car was envisioned by‚ Ratan Tata‚ Chairman of the Tata Group and Tata Motors‚ who has described it as an eco-friendly "people’s car". The prefix "nano" derives from the Greek root ’nanos’‚ meaning dwarf. "Nano" also means "small" in Gujarati
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Running head: Perpetual Maps Page 1 Perpetual Maps Catherine Miller MKT/421 October 22‚ 2012 Ricci Rizzo Perpetual Maps Page 2 Perpetual Maps Thorr Motorcycles‚ Inc. is a $5 billion company that manufactures different models of motorcycles. One of the high brand images in this company’s market is the CruiserThorr power cruiser model. Although this is a high brand‚ sales have begun to decrease. The company has blamed the declining sales on the high cost and the aging target
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SYNOPSIS The case illustrates the opportunities‚ challenges and trade-offs involved in the design‚ prototyping and marketing of the Nano — the so-called people’s car — by Tata Motors Ltd. (TML)‚ a Tata Group company. The case takes place nine months after the company’s chairman‚ Ratan Tata‚ launched the Nano‚ on January 10‚ 2008‚ at the 9th Auto Expo in Pragati Maidan‚ an exhibition center in New Delhi‚ India. The case asks students to take the position of Ravi Kant‚
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TATA NANO "Dream-dream and dream‚ because dream gives vision‚ vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India ’s former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata‚ Chairman of Tata group‚ who in the year 2003‚ dreamt of producing a safe‚ affordable Car for the common man. Finally after the wait of five years‚ crossing all financial and technological barriers‚ Ratan Tata kept his promise and unveiled Tata
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NANO MARKETING FAILURE The messaging could have been more proactive in the initial phase of the launch‚ experts said. As it could have been when the project had to beat a retreat from the Singur factory site in West Bengal or when some cars began catching fire. "A series of factors has impacted the Nano‚ right from the Singur issue to cars catching fire to clumsy marketing strategy‚" said Autocar India editor Hormazd Sorabjee. "There was a bit of overconfidence at the start and not much marketing
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