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perceptual map
Perceptual Map
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Car Industry



Intro


 Popular car companies in the industry:












Ford
Chevrolet
BMW
Volkswagen
Cadillac
Subaru
Nissan
Jaguar
Toyota
Porsche
Dodge

 Segmentation: Price and appearance

Perceptual Map

High-end

Conservativ e Sports car

Affordabl e Ford Motor Company

 Headquarters: U.S.
 Types of vehicles:






Cars
SUVs/Crossovers
Trucks
Commercial
Hybrids/Electric


Diesel

 Objective: Offer array of vehicles – small, medium and large; cars, utilities and trucks. Focusing on best-in-class quality, fuel efficiency, safety and smart design  Affordable vehicles
 Best selling product: F series, Fiesta
 Price range: F series : 26k – 52k, Fiesta: 14k

 Headquarters: U.S.

Chevrolet


 Owned by General Motors

 Types of vehicles:






Cars
SUVs/Crossovers
Trucks
Commercial/Vans
Hybrids/Electric


Diesel

 Affordable vehicles
 Target a wide range of markets. Affordability, safety, design, fuel efficiency  Best selling: Cruze and Silverado
 Price range: Cruze: 16k MSRP, Silverado: Starting 26k

BMW

 Headquarters: Germany
 Types of vehicles:
 Cars


Hatchback, coupe, sedan, touring, roadster


Convertible

 Commercial
 Motorcycles
 SUVs

 Luxury vehicles and sports cars that appeal to upper class individuals. Focus on quality, style, performance, and design
 Car prices range 30k-103k

Volkswagen

 Headquarters: Germany
 Vehicle types
 Cars


Sedan, coupe, hatchback, Beetle, compact, convertible

 SUVs/Station wagons
 Vans

 Objectives: Affordability, size, fuel efficiency
 Best selling vehicle: Beetle: 20k starting MSRP

Cadillac

 Headquarters: U.S.
 Owned by General Motors

 List of vehicles
 Cars


Coupes, sedans, racing

 SUVs/Crossovers

 Offer luxury vehicles, highly moderate to high price. Focus is on performance, design, and technology
 Price: Similar prices to BMW, Cadillac ATS sedan MSRP 30k

Subaru

 Originates in Japan
 Subaru of


References: 
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