Preview

Tata Nano

Better Essays
Open Document
Open Document
2495 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Tata Nano
Tata Nano

The Tata Nano is a small, affordable, rear-engine, four-passenger car aimed primarily at the Indian market. It was first presented by India's Tata Motors at the 9th annual Auto Expo on January 10, 2008, at Pragati Maidan in New Delhi, India. The car was envisioned by, Ratan Tata, Chairman of the Tata Group and Tata Motors, who has described it as an eco-friendly "people's car".

The prefix "nano" derives from the Greek root 'nanos', meaning dwarf. "Nano" also means "small" in Gujarati, the native language of the Tata family, founders of the Tata Group.
The introduction of the Nano received media attention due to its targeted low price.
Tata targets the vehicle as the least expensive production car in the world - aiming for a starting price of 100,000 rupees or approximately $2000 US.
Due to which, it is already in the Guinness book as the world's cheapest car.

Conception and design
To achieve its design parameters, Tata has refined the manufacturing process, emphasized innovation and sought new design approaches from suppliers. The car was designed at Italy's Institute of Development in Automotive Engineering - with Ratan Tata requesting certain changes, such the elimination of one of two windscreen wipers.

The Nano has 21% more interior space and an 8% smaller exterior, when compared with its closest rival, the Maruti 800. The car will come in different versions, including one standard and two deluxe variants. The deluxe version will have air conditioning, but no power steering. The initial production target set by Tata Motors is 250,000 units per year.

The Nano will be available in both standard and deluxe versions. Both versions will offer a wide range of body colours, and other accessories so that the car can be customised to an individual's preferences.

Stylish, comfortable
- Designed with a family in mind, the Nano has a roomy passenger compartment with generous leg space and head room.
- Can comfortably seat four persons.

You May Also Find These Documents Helpful

  • Powerful Essays

    Tata Motors Case

    • 4354 Words
    • 18 Pages

    Currently Tata Motors operates in 35 countries, especially focusing on markets with conditions similar to India, such as Russia, Turkey, and many African nations. It is currently the Indian market leader in commercial vehicles, and they are expected to produce almost 400,000 in FY2010. The product line for commercial vehicles includes all sizes and styles of trucks and buses. Tata Motors produces less passenger vehicles than CVs, with an expected output of almost 300,000 for FY2010. The most popular product in India is the Indica Vista, a small hatchback car (see appendix for image).…

    • 4354 Words
    • 18 Pages
    Powerful Essays
  • Best Essays

    What inspired Tata Motors to build the Nano? Why was there a need for an inexpensive car in India?…

    • 2046 Words
    • 9 Pages
    Best Essays
  • Good Essays

    House of Tata

    • 1221 Words
    • 5 Pages

    |Nano, a passenger car of Tata was the world’s cheapest car and half the |Tata Tea, Titan which unrelated from Tata Motors.…

    • 1221 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Tata Nano was conceived as the smallest, most fuel efficient and the most affordable car. Nano with its prices between Rs. 1 Lakh to 1.8 Lakh was striking the right chord. The features, comfort and safety which was provided were with the needs of a common middle class family kept in mind.…

    • 724 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Tata Nano

    • 4561 Words
    • 19 Pages

    Tata Nano is the cheapest car in the world. It is sold in home country India at around Rs 1lakh i.e. approximately USD 2000. It is manufactured by Tata Motors Limited, the largest automobile company in India. It’s Chairman, Mr. Ratan Tata envisions that Tata Nano to become a “People’s car“ which is affordable by almost…

    • 4561 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    27. Tata Motors opens Tata Nano sales in Gujarat, Andhra Pradesh, Jharkhand, Bihar, Madhya Pradesh and Chhattisgarh (2010). Retrieved from: http://www.tatamotors.com/media/display-press releases.php?id=561. Accessed on 5th December 2013…

    • 5949 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    1. TML team views nano as an opportunity to provide a safer means of transport to a typical Indian family which rides on a motorcycle. The two wheeler segment presents itself as a great opportunity to nano to tap in. 76 % of automobile sales is in two wheeler market.…

    • 1275 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Analyze Ford

    • 559 Words
    • 3 Pages

    Tata Motors recently introduced the Nano, the world 's least expensive car. The Nano fits Tata 's strategic goal of building a low-cost car for the Indian market. Give your opinion, backed by evidence and sound reasoning, on whether Tata can succeed in targeting both the very low end of the auto market as well as the high end. What would they have to do to pull it off?…

    • 559 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    What inspired Tata Motors to build the Nano? Why was there a need for an inexpensive car in India?…

    • 1884 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    Tata Motors is the country's market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world's fourth largest truck manufacturer and the second largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.…

    • 680 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Tata Case

    • 1042 Words
    • 5 Pages

    Given the respect that Tata brand has earned in Indian market, a failure to launch Nano in the last quarter of 2008 will have a negative impact on the Brand image and add fuel to the existing market speculations about Nano. Relocating production capacity elsewhere from Singur as an alternative option will definitely increase the production costs, but will be aligned to the sustainability objective of TML related to society, since the Singur land has been acquired without adequate compensation and consent of the owners. The financial implications of halted…

    • 1042 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Tata Nano Case Study

    • 1412 Words
    • 6 Pages

    INTRODUCTION Tata Nano is a proposed city car — a small, affordable, rear-engined, four-passenger car aimed primarily at the Indian market.…

    • 1412 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    Tata Nano Marketing

    • 3015 Words
    • 13 Pages

    TATA Motors Limited is India’s largest motor passenger automobile and commercial vehicle manufacturing company. Its annual revenue exceeds USD six billion, ranking it among the top ten companies in India. Unveiled in January 2008, their new TATA Nano passenger automobile was a much awaited car by the local and international markets. (Tata Motors, 2008) Production began later that year. Its distinct features and reasonable price boosts its popularity and demand. Excluding taxes, the TATA Nano is priced at USD 2500. It is compact (only 3 meters long) with enough space to comfortably seat four people. Fuel efficiency also plays a major role in its success; it does almost 50 miles per gallon of petrol. This highly fuel efficient, spacious car is also environmentally friendly, emitting less carbon dioxide than most two wheelers. (Tata Motors, 2008)…

    • 3015 Words
    • 13 Pages
    Best Essays
  • Satisfactory Essays

    Tata nano

    • 690 Words
    • 3 Pages

    -The Nano project (code named project X3) started in Tata's factory in Pune (20,000 employees work here)…

    • 690 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    In order to recapture its passenger vehicle market share, Tata has to invest significantly in product development. The Nano, a major platform launched in 2009 as the peoples’ car, has disappointed, with sales now running at less than 10% of the factory’s capacity. Nano sales fell to just 1,507 units in March 2013 from a peak of 10,475 units in March 2012. Furthermore, Tata has been slow to introduce diesel-engined variants of its models to satisfy local market preference for the more-subsidised fuel.…

    • 572 Words
    • 3 Pages
    Good Essays