SWOT Analysis. Definitions of SWOT profiling‚ SWOT intelligence analysis‚ SWOT tools‚ matrix‚ templates and utilities. Strengths‚ weaknesses‚ opportunities and threats analysis. SWOT analysis definitions‚ descriptions‚ SWOT templates‚ examples and explanations. SWOT profiling & analysis in market & competitive intelligence. Tools and utilities in support of final SWOT analysis. Winword templates‚ screen shots‚ PowerPoint slides and word files. A standard marketing tool for market and
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P (political) E (economical) S (social) T (technological) ANALYSIS -is used to identify the external forces affecting an organization. * Political Factors * The basic understanding is when the government implement’s laws and or regulations which affect the way a business operate. * Is used to identify the external forces affecting an organization. It can create advantages and opportunities for organizations. Conversely they can place obligations and duties on organizations
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PEST Analysis Example If you ’re a student of marketing and business studies then you must have come across the term ’PEST Analysis ’. Here are a couple of PEST Analysis examples to clarify the concept further. You cannot imagine the amount of hard work and research that is involved whenever a new product or commercial utility is launched. For that matter‚ any change in the business management and development strategy calls for minute scrutiny of the environment which would form the background
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account management is to serve as a connection between client and agency emphasizing its resources on client’s needs. It has the responsibility of handling the client’s expectations such as managing the client’s business‚ having good knowledge of the product‚ business and market. Basically‚ an excellent account person is a master of being a generalist. The account management team have a clear understanding for every departments in the agency such as creative‚ media‚ internal services and able to take proper
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Gateway: Searching for the Right Advertising Agency Gateway’s decision to change advertising agencies so many times over the past nine years was done because as the company grew they needed an agency that could bring them to that next level and help them identify their branding theme. As each existing agency did its part in helping them reach that goal‚ they moved to a bigger and better agency. Although they switch numerous times throughout the nine-years‚ it was only to their benefit to do so
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Liberalization has empowered advertising and has completely changed the Indian advertising scenario. The major areas touched by advertising are FMCG’s food market‚ cosmetics etc. Advertising is like the two sides of a coin. Sometimes it may seem that advertisements send out the wrong message or impel people to buy certain products. On the other hand‚ advertising can be perceived as a means to sell a product or a service which can improve by competition. Today‚ advertising is booming. With the growing
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Aquarius Advertising Agency: Case Study 1) Aquarius’ 5 Contextual Variables: Environment – the business environment for advertising agencies is variable and always undergoing changes. In particular‚ it is common for these agencies to lose and gain large numbers of clients frequently. In regards to the advertising services Aquarius provides‚ their employees need to adapt to new industry trends often and no consistent routine exists for serving the various clients they encounter. Goals – Aquarius
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PEST ANALYSIS RESTAURANT MARKET Aims of the Presentation To explain the meaning of a PEST analysis. To identify and analyse external factors that affect the restaurant industry. To conduct original research into PEST factors. Task 4 Assignment: Develop a marketing mix for a new/existing chocolate or soft drinks product. Task 4: Conduct a PEST analysis‚ which analyses the external factors‚ which affect the market for your product/service. Grading Criteria: AO4 Explain
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PESTAL Analysis of Serena Hotel Political Pakistan has experienced many political upheavals during the last year of a century and the one thing‚ which the country was lacking‚ is political stability. This had a direct effect upon the policies of the businesses especially hotels management. Although tourism growth was affected all over the world after the 9/11 incident‚ and it had a far reaching negative impact on Pakistan’s economy in general and Gilgit Baltistan in particular‚ as its economy
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1. Analyze Aquarius with respect to the five contextual variables. How would you describe the environment‚ goals‚ culture‚ size‚ and technology for Aquarius? Aquarius Advertising Agency would be considered a middle-sized firm operating in a relatively unstable environment. Mostly because in the advertising‚ TV‚ radio‚ newspapers it is common for a mid-size company to lose or gain customers quickly because of consumers behavior changes or product improvement‚ all of the above can take place
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