Section A: Prestcom 3-4 Section B: Industry and Competitive structure 5 Section C: Industrial forces 6 Section D: Product Evolution 7 Section E: Market Segmentation 8 Appendix 1 – Prestcom 9 Appendix 2- Direct & Indirect competitors 10 Appendix 3 – Competitive Advantage Vs Competitive Scope 10 Appendix 4 – Market share 10 Appendix 5 – Adoption life cycle 10 Appendix 6 – Porters 5 forces 11 Appendix 7 – Product Hierarchy 12 Appendix 8 – Product Life Cycle 12
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Task one Alton towers key customer market segments: Alton towers target a wide range of customers as they have a lot to offer for different people‚ gender doesn’t come into this I don’t think as boys and girls both enjoy rides. They target families as they cant just target children as children cant get all the way to Alton towers and pay for it as well‚ they try and draw the parents in as they will be paying for the children. Also Alton towers have a big target market on ‘thrill seekers’ that’s
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Customer Service at Alton Towers I am going to be writing about the customer service in Alton Towers‚ and factors that would affect the customer service. I will begin with writing about factors that would affect customer service: a) Seeing as how Alton Towers is an amusement park‚ factors that could effect could affect customer service can range from factors such as are there many places for visitors to purchase food for when they are hungry‚ are they enough lavatories around the park
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Alton Towers And The Prince’s Trust Contents: Page 3: Introduction Page 4-5: Alton Towers Page 6-7: The Princes Trust Page 8: Conclusion Page 9: Recommendations Page 10: Bibliography Introduction This report will be based on business environment and it will be about Alton Towers and Prince’s Trust and the type of business‚ purpose and ownership of two contrasting businesses. Alton Towers are theme park based in Staffordshire‚ England
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PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
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art European air hub at Leipzig/Halle Airport in Germany. In this document I will be covering both a PEST and SWOT analysis of DHL as a company. PEST Analysis of DHL‚ the PEST itself looks into the Political‚ Economic‚ Social and Technological Factors of a company and its marketing environment. Focusing on the internal environment‚ micro-environment and the macro-environment. Using a PEST analysis should always be considered when entering a new market‚ Launching a new product or service‚ considering
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MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring
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MODULE TITLE: BUSINESS ENVIRONMENT/ TRAVEL & TOURISM BUSINESS TOPIC : PEST ANALYSIS PEST ANALYSIS Introduction 3 History 3 Growth 3 PEST Analysis 4 Political Factors 4 Economic Factors 5 Social Factors 5 Technological Factors 6 Analyze your findings 7 Strategies pursued by the business to control PEST factors: 7 Recommendations 8 References 8 Oman Air Introduction Oman Air is the flag carrier of the Sultanate of Oman‚ based
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PEST Analysis We are going to produce a PEST analysis to find out what external influences may be affecting the product (Milo) and to what extent to which customers decide to buy them. The purpose of the PEST analysis is to analyse the organization (Nestle Milo) operates and to identify how it may influence marketing decisions. A PEST analysis analyses the external environment in which an organization operates and identifies how it should influence marketing decisions. Political Factors The actions
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PEST ANALYSIS What is PEST Analysis? A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization’s Political‚ Economical‚ Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. It is very important that an organization considers its environment before beginning the marketing process. In fact‚ environmental analysis should be continuous and feed
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