100 days. If you expect to keep-up and survive in this fast paced competitive environment‚ you must know what the competition is doing. To monitor the competition in this age of information overload is with Competitive Intelligence (Penoyer‚ 2002). What is Competitive Intelligence? Competitive Intelligence is a process where one collects‚ analyze‚ and transform information about the organization’s competitors into intelligence so you can manage the future and increase the effectiveness of your
Premium Competition Ethics Business ethics
Competitive Intelligence System Outline Prep (Very Rough Draft) Submitted by: George T. Boldizsar June 30‚ 2002 Ist. Create your Competitive Industry Profile Using Porter’s 5 Competitive Forces Model Using Corporate Strategy & Technology Policy Outline (For key Rivals only) How to Gather Info Survey and gather together Key (strategic & functional) Knowledge workers Form potential CAT (Competitive Assessment/Action Teams) To include member from R&D‚ Mfg.‚ Mkt./Sales + key
Premium Strategy Strategic management Competitive intelligence
Origin of Competitive Intelligence IX. Why Collect Intelligence? X. What is Ethical? XI. Methods of Intelligence Collection XII. What Resources Are Used to Collect Information XIII. How Companies Utilized Collected Information XIV. Keeping Companies Secrets Secret a. Buildings b. Communication Systems c. Administrative XV. Conclusion I. ABSTRACT Intelligence gathering is considered commonplace in corporate America. Companies struggle to maintain the high ground within a competitive marketplace
Premium Competitive intelligence Intelligence Competition
November 2010) Required: Read a case study United Technologies Gathers Competitive Intelligence on the next page and answer the following questions: Questions: 1. Who are the primary sources of competitive intelligence for United Technologies (UTC)? Why? What kinds of information can they provide? 2. Generate a list of questions you would ask of a supplier to a UTC competitor to gain competitive intelligence. 3. Do you think that adherence to its strict legal and ethical code helps
Premium United Technologies Corporation Fuel cell Case study
What is not Competitive Intelligence? Competitive Intelligence is not spying. Spying implies illegal or unethical activities. While spying does take place‚ it is a rare activity. Think about it; corporations do not want to find themselves in court‚ nor do they want to upset shareholders. For the most part‚ you will find spies in espionage novels‚ not in the executive suite. Competitive Intelligence is not paper. Paper is the death of good intelligence. Think faceto-face discussion or a quick
Premium Competitive intelligence Decision making Business intelligence
Competitor Analysis - A Brief Guide The Basic Principles of Competitive Intelligence This guide to competitor analysis is by its nature‚ elementary and is a summary and precursor to a more detailed article published in Business Information Review in June 2002. (This can be accessed from our CI Articles request form). There are also many books on the subject - covering everything from finding information on competitors‚ to analysing the information and finally using it in business strategy. We
Premium Competitor analysis Competitive intelligence Strategic management
Marketing intelligence Market intelligence is a term that is widely used‚ widely misunderstood‚ and often mistaken for a mysterious art requiring high-level detective work. Before providing advice on how market intelligence can potentially benefit your business‚ it is therefore essential that we begin this paper by agreeing on a definition. It is defined by Wikipedia as follows: “Market Intelligence is the information relevant to a company’s markets‚ gathered and analyzed specifically for the
Premium Competitor analysis Marketing Competitive intelligence
Marketing intelligence (MI) is the everyday information relevant to a company’s markets‚ gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity‚ market penetration strategy‚ and market development metricsMarketing intelligence determines the intelligence needed‚ collects it by searching environment and delivers it to marketing managers who need it. Steps to be taken by a Company to improve its Marketing Intelligence (1) Train
Premium Competitor analysis Competition Marketing
Italiana Competitive Intelligence (3 Credits) Gianluca Colombo‚ Carmine Garzia Competitive intelligence is the continuous monitoring of rival’s business models and performances and the analysis of competitive dynamics evolution in a certain industry. Information collected through competitive intelligence activities are used by top management to support strategic decision making. The course in centered on techniques and tools to support competitive intelligence analysis.
Premium Strategic management Harvard Business School Business school
Assessing the impact of using Internet for competitive intelligence Here is the summary of an interesting scientific paper dealing with the impact of using the Internet for competitive intelligence. The Internet‚ as an information-rich resource and interorganizational communication tool‚ has transformed the way that firms gather‚ produce and transmit competitive intelligence (CI). The aim of this article is to assess the impact of the Internet on CI and the subsequent effects on the organization
Premium Competitive intelligence Internet Media technology