Knowledge Centre – 2010 REPORT ON PACKAGING INDUSTRY IN INDIA Introduction All major industries create wealth but if there is one industry that plays a unique role by way of both creation of wealth through a wide range of manufacturing activities and also by way of preserving the wealth or value created by many‚ many other industries‚ it is packaging. Apart from the huge value addition and employment involved in these activities‚ packaging has served the Indian economy by helping preservation
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MINOR PROJECT REPORT ON INFLUENCE OF PACKAGING IN BRAND SELECTION IN TOOTHPASTE INDUSTRY SUBMITTED TO: SUBMITTED BY: Mr. Paramveer Singh Ashish Garg (LECTURER) BBA (B&I)‚ III -SEM
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Packaging and purchase decisions An exploratory study on the impact of involvement level and time pressure [pic] Pinya Silayoi‚ Mark Speece |The Authors | Pinya Silayoi‚ Department of Packaging Technology‚ Faculty of Agro-Industry‚ Kasetsart University‚ Bangkok‚ Thailand Mark Speece‚ School of Management‚ Asian Institute of Technology and Graduate School‚ Bangkok
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Review #1 Product Packaging and Ethical Responsibility There have been many consumer products that have had misleading advertisements‚ designs‚ and labels. One writer of Forbes.com has come across the packaging of a certain products that he believes should raise an ethical concern. These concerns are aimed mostly at young children since they usually do not read labels‚ and generally go by appearance. The article is aimed at the Colgate company for their misleading packaging on their product known
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There has been a gradual change in the mode of packaging for last years.For instance‚ earlier fruits and vegetables were used to be transported in wooden boxes but today cardboard crates are used .This is mainly to reduce the cost. Obviously‚a cardboard crate would cost less than wooden crate. Moreover‚using cardboard crates is more eco friendly than cutting trees and making wooden boxes and supporting an environmental cause helps firms improve their goodwill and eventually their sales. Similarly
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Bayonne Packaging Inc.‚ Bayonne Packaging is a specialty packaging converter which is the production of customized‚ complex-design packaging. They are genuinely used for promotional materials‚ software‚ luxury beverages‚ and gift food and candy. Bayonne Packaging Company which provides all the necessary services from design assistance through final package delivery is located in New Jersey‚ USA and is worth 43 million dollars. Currently‚ the company’s capacity isn’t matching its demand requirements
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Special Sales Offer c. Attractive Appearance d. Indigenous Production e. Eco-Friendliness 6. Do you consider your effect on the environment as a consumer before purchasing general day to day products? Yes/No 7. Do you regularly recycle product packaging? Yes/No 8. Are you inclined on buying products which are designed with environmental issues in mind? Yes/No 9. If not‚ please specify why? a. Reduced performance b. Products appearance c. Too expensive d. Aren’t aware of any such products e. Other
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EXPERIMENT 1: THE EFFECTS OF PACKAGING MATEIAL ON SHELF LIFE OF CRACKERS Introduction The type of food‚ chemical composition‚ size‚ storage conditions‚ expected shelf life‚ moisture content‚ aroma and appearance are just a few of the characteristics that must be taken into consideration when selecting the right material for a food product. A continuing trend in food packaging is the design of packages to extend the shelf life of foods while maintaining fresh-like quality. This places a high demand
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ISSN 1923-841X [Print] ISSN 1923-8428 [Online] www.cscanada.net www.cscanada.org International Business and Management Vol. 5‚ No. 2‚ 2012‚ pp. 94-98 DOI:10.3968/j.ibm.1923842820120502.1080 Issues in Halal Packaging: A Conceptual Paper Mohamed Syazwan Ab Talib[a]‚*; Mohd Remie Mohd Johan[a] [a] INTRODUCTION Faculty of Business and Information Science‚ UCSI University‚ Malaysia. * Corresponding author. One of the factors that influence purchase decision is religious belief and identity as different
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Executive Summary – This report explains the concept of marketing in packaging design and an analysis of a supermarket sandwich package. 1.0 Introduction Package design is a very important element within marketing as it is another tool which marketers can communicate with consumers. The design of packaging is extremely important as the market is a competitive place with hundreds of other brands producing similar products therefore brand awareness and cognitive learning which is observational
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