Branding‚ Packaging and Labeling Packaging and Labeling What you’ll learn . . . • The principal functions of product packaging • The main functions of labels Packaging • The physical container or wrapping for a product. Functions of Packaging • Promoting and Selling the Product Functions of Packaging • Defining Product Identity – invokes prestige‚ convenience‚ or status Functions of Packaging • Provides Information – UPC symbols‚ contents‚ guarantees‚ nutritional value
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MINOR PROJECT REPORT ON INFLUENCE OF PACKAGING IN BRAND SELECTION IN TOOTHPASTE INDUSTRY SUBMITTED TO: SUBMITTED BY: Mr. Paramveer Singh Ashish Garg (LECTURER) BBA (B&I)‚ III -SEM
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production‚ distribution and safety‚ and legal. In-home requirements usually dictate that packaging be easy to use and store‚ remind users when and what to repurchase‚ reinforce consumers’ expectations of the product‚ and tell them how to safely and effectively use the product. In addition‚ increasing numbers of consumers expect packaging to be recyclable and environmentally sensitive. In-store criteria require that packaging attracts attention on the shelf‚ instill confidence in the buyer‚ identify the product
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Product packaging plays an important role in the marketing mix Packaging plays an important role as a medium in the marketing mix‚ in promotion campaigns‚ as a pricing criterion‚ in defining the character of new products‚ as a setter of trends and as an instrument to create brand identity and shelf impact in all product groups. The findings of many other research projects are supplemented by the survey carried out by IRI (Information Resources Inc.)‚ which provides information about this subject
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INtroduction Packaging is now generally regarded as an essential component of our modern life style and the way business is organized. Packaging is the enclosing of a physical object‚ typically a product that will be offered for sale. It is the process of preparing items of equipment for transportation and storage and which embraces preservation‚ identification and packaging of products. Packing is recognized as an integral part of modern marketing operation‚ which embraces all phases of activities
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The concept of product packaging along with design represents an understanding that to market one’s item to consumers entails an understanding that they have choices and the core idea in implementing the preceding represents swaying that choice to one’s particular brand. Product packaging‚ in terms of human history and civilization‚ is a relatively new concept in that the early tribal and village cultures caught and consumed food where it was located‚ moving frequently to avail themselves of game
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Importance of Product Packaging in Marketing Whether you’re getting ready to create packaging for a product you’re selling or you’re considering changing the packaging of an existing product‚ you may be wondering if the appearance of a product’s package is important. Many product providers may think that the product and its performance is more important than what the packaging looks like‚ but the product packaging can play a role in the success or failure of the sales of the product. The purpose
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There has been a gradual change in the mode of packaging for last years.For instance‚ earlier fruits and vegetables were used to be transported in wooden boxes but today cardboard crates are used .This is mainly to reduce the cost. Obviously‚a cardboard crate would cost less than wooden crate. Moreover‚using cardboard crates is more eco friendly than cutting trees and making wooden boxes and supporting an environmental cause helps firms improve their goodwill and eventually their sales. Similarly
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Criteria of Packaging Consumer packaging serves to contain and communicate. A product’s "packaging mix" is the result of several requirements that determine how a package accomplishes those two basic functions A package must: protect the product‚ be adaptable to production-line speeds‚ promote or sell the item‚ increase the product’s density‚ help the consumer use the product‚ provide reusable value to the user‚ satisfy legal requirements‚ and keep packaging-related expenses low. Two classes of
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Bayonne Packaging Inc.‚ Bayonne Packaging is a specialty packaging converter which is the production of customized‚ complex-design packaging. They are genuinely used for promotional materials‚ software‚ luxury beverages‚ and gift food and candy. Bayonne Packaging Company which provides all the necessary services from design assistance through final package delivery is located in New Jersey‚ USA and is worth 43 million dollars. Currently‚ the company’s capacity isn’t matching its demand requirements
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