Unilever’s Packaging Practices - Innovations and Insights Case Details: Price: Case Code : MKTG246 For delivery in electronic format: Rs. 300; For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges Themes Marketing Mix Case Length : 17 Pages Period : 1998-2009 Pub Date : 2010 Teaching Note : Not Available Organization : Unilever Group Industry : FMCG Countries : UK‚ The Netherlands Abstract: The case examines how Anglo-Dutch retail
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Global Pharmaceutical Packaging Market 2014-20180280035Pharmaceutical products are substances formed from a combination of several chemical ingredients. Since packaging of medicines is a complex process because of their molecular and chemical structures‚ they need to be packed in extremely protective and durable materials so that they do not become contaminated. The evolution of new diseases and increased health awareness have brought a transformation in the Pharmaceutical Packaging industry. The vendors
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BEHAVIOUR TO CHANGE IN PACKAGING DESIGN OF FMCG PRODUCTS. Introduction Design is increasingly used by firms as a strategy to create a substantial competitive advantage. Good design uniquely differentiates a product. Companies mastering the art of design have emerged as leaders in their respective markets. In this proposal‚ i examine how consumers respond to the visual aspects of packaging design and benefits of studying consumer behavior. The importance of packaging design as a vehicle for
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environment the role of packaging has changed due to increasing self-service and changing consumers’ lifestyle. Firms’ interest in packaging as a tool of sales promotion is growing increasingly. Packaging has become an ultimate selling proposition stimulating impulsive buying behavior‚ increasing market share and reducing promotional costs. Packaging is the science‚ art‚ and technology of enclosing or protecting products for distribution‚ storage‚ sale‚ and use. Packaging also refers to the process of
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The global flexible packaging market is emerging with a positive growth due to the rising consumption of flexible packages in the end-use applications such as food‚ beverage‚ personal care products‚ and pharmaceuticals. There is a continuous need of innovations in the flexible packaging industry to gain a competitive edge over the other players. There is no other substitute to packaging‚ so more innovation and versatility is required in the existing products. Therefore‚ all the key companies have
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Global Food and Beverages Consumer Packaging Market Outlook to 2018 - Players Shifting Focus towards Emerging Markets provides detailed overview of the packaging market for food and beverage in the world. The report covers various aspects such as market size of global packaging industry‚ global consumer packaging market‚ global food consumer packaging market and global beverage consumer packaging market. Additionally the report includes segmentation on the basis of materials (Rigid Plastic‚ Metal
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Pyroll Group Oy: Paper and Packaging - Company Profile and SWOT Report On 22nd April 2014 Synopsis Pyroll Group Oy: Paper and Packaging Company Profile & SWOT Report contains in depth information and data about the company and its operations. The profile contains a company overview‚ key facts‚ major products and services‚ SWOT analysis‚ business description‚ company history‚ key employees as well as company locations and subsidiaries. Summary This report is a crucial resource for industry
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Packaging Industry Outlook in Argentina: Market Size‚ Key Trends‚ Drivers and Challenges to 2016 Released On 11th September 2014 Synopsis The Packaging Industry Outlook in Argentina: Market Size‚ Key Trends‚ Drivers and Challenges to 2016 report provides top-level market analysis‚ information and insights into the Argentine packaging industry‚ including: Current‚ historic and forecast values and trends for the Argentine packaging industry‚ including individual categories Comprehensive
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Packaging Packaging is the technology of enclosing or protecting products for distribution‚ storage‚ sale‚ and use. Packaging contains‚ protects‚ preserves‚ transports‚ informs‚ and sells.[1] In many countries it is fully integrated into government‚ business‚ institutional‚ industrial‚ and personal use. a) Packaging fresh fruits and vegetables is one of the more important steps in the long and complicated journey from grower to consumer. Bags‚ crates‚ baskets‚ cartons are convenient containers for
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Regulatory issues/agencies All cosmetic products marketed in the USA must comply with the Federal Food‚ Drug and Cosmetic Act (FD&C Act)‚ the Fair Packaging and Labeling Act (FPLA) and the Food and Drug Administration (FDA). Adulterated or misbranded cosmetics cannot be distributed according to the FD&C Act (Cosmetic Handbook‚ 1992). Manufacturers are not required to test their products for safety though the FDA strongly encourages safety tests. If a claim cannot be adequately substantiated‚ the
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