Pallet and Packaging
There has been a gradual change in the mode of packaging for last years.For instance, earlier fruits and vegetables were used to be transported in wooden boxes but today cardboard crates are used .This is mainly to reduce the cost. Obviously,a cardboard crate would cost less than wooden crate. Moreover,using cardboard crates is more eco friendly than cutting trees and making wooden boxes and supporting an environmental cause helps firms improve their goodwill and eventually their sales.
Similarly,selling of milk,first in glass bottles,then in packets ,then tetra packs and vending machines is all to reduce costs or improve their goodwill by innovating the mode of packaging. Tetra pack keeps the milk safe for months and is made of paper and can be recycled. Plastic packets incur lesser costs and vending machines in itself have no packaging cost.
So,companies use new and unique mode of packaging to ,one,reduce their costs,two,to promote the product.
Packaging refers to the container or wrapper that holds a product or group of products. Most commercial packaging serves two basic functions: protecting the product from damage during shipping, and promoting the product to the ultimate consumer. Some common types of packaging include shipping cartons, containers for industrial goods, and bags, boxes, cans, and other holders for consumer products. Packaging is of great importance to both sellers and buyers of products. It can prevent spoiling, breakage, tampering, or theft; enhance convenience in use or storage; and make products easier to identify. A significant improvement in packaging can even create a "new" product by expanding the ways in which it can be used, and thus its potential markets. For example, a soup that is packaged in a microwavable bowl might suddenly increase its sales to working people.
Prior to World War II, packaging was used primarily to surround and protect products during storage, transportation, and distribution. Some packages were
Similarly,selling of milk,first in glass bottles,then in packets ,then tetra packs and vending machines is all to reduce costs or improve their goodwill by innovating the mode of packaging. Tetra pack keeps the milk safe for months and is made of paper and can be recycled. Plastic packets incur lesser costs and vending machines in itself have no packaging cost.
So,companies use new and unique mode of packaging to ,one,reduce their costs,two,to promote the product.
Packaging refers to the container or wrapper that holds a product or group of products. Most commercial packaging serves two basic functions: protecting the product from damage during shipping, and promoting the product to the ultimate consumer. Some common types of packaging include shipping cartons, containers for industrial goods, and bags, boxes, cans, and other holders for consumer products. Packaging is of great importance to both sellers and buyers of products. It can prevent spoiling, breakage, tampering, or theft; enhance convenience in use or storage; and make products easier to identify. A significant improvement in packaging can even create a "new" product by expanding the ways in which it can be used, and thus its potential markets. For example, a soup that is packaged in a microwavable bowl might suddenly increase its sales to working people.
Prior to World War II, packaging was used primarily to surround and protect products during storage, transportation, and distribution. Some packages were