Marketing Plan for Cultural Dolls Lucille A. McElroy MM522 Marketing Management Professor Geraldine Goodstone Date Due: August 14‚ 2011 Abstract This paper presents Marketing Strategy for Cultural Dolls Company. Cultural Dolls‚ Co. intends to utilize a comprehensive marketing campaign to raise awareness of its unique cultural dolls specifically tailored to children of young age and doll collectors. The Company’s marketing and advertising business arm oversees all advertising efforts to ensure
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smart. Barbie has been one of the few toys to stand the test of time because Mattel has adapted to suit what society thinks is important‚ but as a society do we really want a doll that is sexy at first glance‚ then maybe a toy. All the clothes and a perfectly proportioned body suggest that appearance is the most important attribute for young girls to pay attention to. However‚ sexy hasn’t quite worked out the way Mattel would have wanted it to‚ thus Barbie has been revised many times to appeal to
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Fisher Price infant toys and 253000 of Mattel “Sarge” die cast car. Such recalls has sharpened the concern whether industry and governments can stop and control Chinese manufacturer from using lead paint. From those cases‚ we should not only focus on “How Chinese Toymaker Respond to Recalls”‚ we should also focus on “How Manufacturer‚ Importer and Retailer Respond to Recalls”. II. Cases Lee Der Toy Company Case - On August 2007‚ Fisher-Price‚ subsidiary of Mattel‚ announced to recall plastic toy
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present‚ women have active lifestyles balancing career‚ home and leisure creating a very different taste in doll buyers. Mattel first failed to realize the importance of this shift in 2001 when MGA Entertainment released their Bratz dolls‚ a doll with personality and attitude for the new generation of girls. Mattel continues to suffer from this fall out today. Not only did Mattel not recognize these threats‚ they also thought it unwise to make major changes to Barbie; afraid consumers might not like
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as a new competitor’s doll line‚ Bratz‚ has gained market share and recognition within Barbie’s original customer demographics. Mattel has recognized the importance of expanding distribution of Barbie dolls into European and Asian markets‚ as these populated regions contain a much larger potential customer base than the American market. Marketing executives with Mattel assumed that the cultural and ethnic adaptations of Barbie dolls that were well-received in the US would also be required for international
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friends all showing their latest gadgets for their Barbie and socialise with these items. They release new props that even people of lower socio-economic status could be able to afford them. With time progressing from have props for their Barbies‚ Mattel also start to release movies about the stories of Barbie and her adventures that she endures‚ and as technology has improved so has her movies on DVD’s. Now they come with interacting games using the controller where you have to find her electric
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types of children. Nowhere is this more evident than the actual toy aisles‚ which in previous years boasted pretty pink Mattel Barbies in the girls ’ aisle‚ the epitome of the “Cult of True Womanhood”‚ and action figures and guns in the boys ’ aisle‚ an ode to masculinity. Today‚ the girls ’ aisles are packed full of inhuman dolls such as Novi Star‚ an alien girl‚ and Mattel ’s Monster High Dolls‚ who more closely resemble the villain in horror films than any domestic goddess. As an employee of
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Tenaflyviper Photo credit: Tenaflyviper Barbie changes a lot since it was first introduced in 1959 Tumblr user Tenaflyviper collected headshots of Barbies from every year since 1959 Barbie is a fashion doll manufactured by the American toy-company Mattel‚ Inc. For 56 years‚ Barbie dolls have been part of many girls’ life; as a toy‚ an idol‚ a part of a collection. But did anyone notice how much Barbie has changed over the years? To show a clear picture of how the iconic doll evolved‚ a Tumblr user
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famous to bachelors in postwar Germany. On a trip to Europe‚ Ruth Handler had seen her daughter play with paper dolls by giving them adult roles. The toy companies at the time lacked adult figures. So‚ she and her husband Elliot (co founder of Mattel) thought it would be a great idea to create a doll. This is how they discovered Lilli. Ruth supposed that the prototypical doll would facilitate girls in the vein of her daughter‚ Barbie; to picture her future life in other views than of her mothers’
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Scenario: You work for a mid-sized toy company who distributes toys to the United States‚ Canada‚ Mexico‚ and several countries in the European Union. This week the company issued a major recall of all toys that are manufactured at a specific factory in China after discovering that the paint used on the toys contained lead. The recall appeared on/in all national news outlets. A huge uproar from parents and other consumers in the countries to which your company distributes followed the recall.
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