2014 Sidebottom 1 Jordan Sidebottom ENGL 1302 Professor Baggaley February 3‚ 2014 Barbie: Should the Doll be Modified? Since Barbie was first launched by Mattel in 1959 over 10 million have been sold. “Somewhere in the world‚ a Barbie is sold ever half-second”(Dittmar‚ Halliwell‚ and Ive). Out of all Mattel profits‚ Barbie makes up approximately 80% of them. Barbie brings in such a high profit because she has always been seen as the ’perfect woman ’: perfect house‚ boyfriend
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Mattel – Case Study “The Chinese-Made Toy Recalls at Mattel Inc.” PAPER submitted at the IMC Fachhochschule Krems (University of Applied Sciences) Master Programme International Business and Export Management by Matthias EBNER Stefan RAFFERSEDER Jaroslav SIVY Course: Strategic Purchase and Global Sourcing Lecturer: DI Rainer DAUBECK Submitted on: 04.12.2012 TABLE OF CONTENT ADDITIONAL INFORMATION .......................................................................
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business which registers the original invention or process. 6. In my opinion I think that Mattel has the rights over the Bratz dolls. The reasoning behind this is that Mattel is the original individual to come up with the idea of dolls. Seeing the success of what Mattel has created through the Barbie doll; Mattel copied him in ought to follow successful routes of which he did. Without working for Mattel‚ Bryant wouldn’t of been able to come up with the idea which reveals how in fact he did actually
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Mattel toy recall Discussion Questions 1. How could Mattel have allowed these problems to happen? Aside from simply not using Chinese suppliers‚ could Mattel have avoided the toy quality/safety problems to begin with? Explain your answers. 2. Were Mattel’s responses to the toy recalls appropriate? Why or why not? 3. As supply chain trading partners‚ what responsibilities do Mattel and Early Light have towards one another? Should Mattel continue to use Early Light as a supplier-partner
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children? Little girls want to be perfect‚ like Barbie‚ a nearly unachievable goal. It lowers their self-worth and sets unrealistic standards. Because of this‚ some countries are restricting the sales of the dolls and even with the new advancement’s Mattel has made to improve Barbie’s “aura” so-to-speak‚ there is still a very prominent suggestive gender orientation; such roles now include‚ architect‚ computer designer‚ veterinarian‚ teacher‚ pastry chef‚ and female sports. Barbie dolls influence very
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Toy Industry : Present and the Future 2010 TOYS INDUSTRY & FUTURE OUTLOOK A REPORT The r eport details the specifics of the global toy industry and the Indian perspective. The study also studies the trends‚ futur e growth patterns and challenges for the industry. For objectivity‚ and assessing consumer and market sentiments‚ two case analyses have also been presented from various major stores in Mumbai. Submitted to: Prof. Pramod Shetty Date: 23rd August 2010 1 KJ Somaiya Institute of
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American girls should grow up to be. With the creation of this doll came the thirst and need to sell it. Therefore‚ just one version of the Barbie doll is not sufficient. Mattel Inc.‚ famous for its numerous toy creations yet infamous for its many controversies‚ has made Barbie’s boyfriend‚ sister‚ cousin and even her dog. Consequently‚ Mattel created Barbie collectibles that included the “Barbie Dolls of the World”. In this collection‚ the creation “the notorious PR Barbie” as Frances Negrón-Muntaner states
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role model to young girls. I think Nichole playing with Barbie dolls symbolizes her growing up‚ as ironic as that is. Barbie’s Debut Barbie was introduced in 1959 at the American Toy Fair in NYC. She was invented by Ruth Handler (co-founder of Mattel) and named after Ruth’s daughter‚ Barbara. She originally cost $3 and her accessories and clothes sold for $1-5. Her boyfriend‚ Ken‚ was named after Ruth’s son and he was invented in 1961. Barbie’s Debut (cont.) Barbie came in either blonde or
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Barbie is Just a Piece of Plastic “Seen through Rose-Tinted glasses:” The Barbie Doll in American Society. By Marilyn Motz; supports the highly debated topic that the toy Barbie produced by Mattel is a bad influence‚ on young girls. Motz is claiming that the young female child envisions herself as Barbie‚ and with Barbie resembling an older more mature woman. Something that Barbie’s age group cannot obtain‚ in till they grow older and more mature themselves. However‚ Barbie is just a toy‚ her
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Gender Roll Stereotyping and Gender Similarities in Toy Stores Rachel Skelton Spiderman action figures‚ The Care Bears‚ Legos‚ and the famous Barbie‚ all represent popular toys in toy stores. Toy stores divide the many toys‚ games and movies into two primary categories: boy and girl. After going into Toys R Us‚ many can conclude that the toys that children play with pass down stereotypes of gender roles. Through their gender-biased toys‚ typically‚ boys learn "warrior-like" roles (a learned attitude
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