BRAINSTORMING Generating many radical and useful ideas. Brainstorming is a useful and popular tool that you can use to develop highly creative solutions to a problem. It is particularly useful when you want to break out of stale‚ established patterns of thinking‚ so that you can develop new ways of looking at things. This can be when you need to develop new opportunities; where you want to improve the service that you offer or when existing approaches just aren’t giving you the results you want
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BRAINSTORMING Brainstorming is a technique to help groups generate proposals for alternative courses of action. It was not intended as a method for carrying out the entire decision-making process. Osborn (1957) proposed the idea of brainstorming. He believed it was a way to help people make more creative proposals than they otherwise could have. As you recall‚ we distinguished in Chapter 2 between theorists who are wholists and those who are reductionists. Wholists believe that people perform
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BRAINSTORMING Getting Ideas Before You Write What is brainstorming “The best way how to have a good idea is to have many ideas” means of generating ideas. can be used to identify alternatives‚ obtain a complete list of items and to solve problems. HOW DOES IT WORK in a group of people free associations to the topic given relaxed and friendly atmosphere deferred judgements – release the lateral thinking human mind‚ WHY DO WE NEED IT? BRAINSTORMING CAN: It’s the best way to collect
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In this strategy‚ a topic or idea is examined from six distinct viewpoints — hence the name. Describe the topic (what is it?)‚ compare it (what is it like or unlike?)‚ associate it (what does it make you think of?)‚ analyze it (what constituent parts is it made of?)‚ apply it (how can it be used?)‚ and argue for and/or against it (how can you support or oppose it?). Cubing was developed as a critical-thinking exercise to help students express their thoughts in opinion essays‚ but it can be adapted
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COMPANY PROFILE Mattel‚ Inc. REFERENCE CODE: 07512FFD-FF7B-47F6-98FE-6260A6CFFE32 PUBLICATION DATE: 26 Oct 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Mattel‚ Inc. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts..............................................................................
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Background As a global leader in toy manufacturing and marketing‚ Mattel faces a number of potential threats to its ongoing operations. Like most firms that market products for children‚ Mattel is ever mindful of its social and ethical obligations and the target on its corporate back. This case summarizes many of the challenges that Mattel has faced over the past decade‚ including tough competition‚ changing consumer preferences and lifestyles‚ lawsuits‚ product liability issues‚ global sourcing
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MATTEL CASE I. OVERVIEW Mattel was founded in 1945 by Elliot and Ruth Handler. The couple started out making furniture to sell out of their garage. This business was a success‚ but they wanted a new business approach to remain competitive in the fast-changing world. So‚ they turned to making toys‚ and Mattel became the world’s largest toy company‚ with a revenue of $5.8 billion and a net income of $684 million in 2010. Recently‚ the company commissioned Chinese companies to produce some
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Mattel sued the band‚ saying they violated the Barbie trademark and turned Barbie into a sex object‚ referring to her as a "Blonde Bimbo."[1] They alleged the song had violated their copyrights and trademarks of Barbie‚ and that its lyrics had tarnished the reputation of their trademark and impinged on their marketing plan. Mattel also claimed that the cover packaging of the single used "Barbie pink"‚ a trademarked color owned by Mattel.[2] Aqua claimed that Mattel injected their own meanings into
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1) What was Jill Barad’s primary goal for Mattel in 1996? What strategy did she choose in order to pursue these goals? Answer: The primary goal of Jill Barad for Mattel was to increase earning per shares by 15% per annum compounded before the effects of any acquisitions. The following are the 4 elements of her strategies: 1. Continue with the highly profitable practice of extending the company’s existing brands (e.g. she had plans to further develop a line of collectible Barbie dolls); 2. Develop
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ternative The NGT is a technique that was developed by Delbecq and VandeVen. It is used for group brainstorming with the intent to get everyone involved by contributing their feedback. It is structured to help gain different viewpoints from several people for a particular topic or issue. The NGT was designed with the purpose of causing all members of the group to be involved in the discussion with one person having single dominance. It allows those individuals who are perhaps
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