INTRODUCTION The operation plays key role in firms because it affects operation managers understand their customers and translate their customers’ needs into performance objectives. "In turn‚ the performance objectives (and especially the relative importance of each one) influence the overall operations strategy of the business". (Slack et al.‚ 2010‚) The reason is that managers can based on performance objectives to do decision because it is reflection of corporation strengths and weaknesses. This
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Organizational Overview Cox Communications is a telecommunications company headquartered in Atlanta Georgia. Its parent company‚ Cox Enterprises Inc‚ was founded in 1898 by school teacher and three term governor of Ohio James M Cox. With more than 23000 employees in 15 states‚ Cox provides its 6.7 million subscribers with award winning services. Among them are: video‚ with high definition‚ digital video recorder‚ digital cable‚ and analog services; high speed broadband data with multiple speed choices;
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Week Three Assignment 5. Explain when and why it is important for a company to globalize. When an organization wants to go global‚ they look at the opportunities in all countries that will permit that organization to enhance the effectiveness of business functions everywhere the organization has operations and then devise a strategy to achieve that goal. The two main reason an organization looks to globalization is for standardization and customization. Standardization uses a
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Marketing Definitions MKT 421 November 27‚ 2012 Marketing‚ what is it? And how is it defined? Marketing is sometimes difficult to grasp for the average person. Though‚ in the business world marketing is extremely important. Defining marketing and the marketing mix gives a great overview of how understanding marketing and the processes involved are important for a successful organization. Many may have the general idea of what marketing is‚ but looking it at a micro
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1. The success of Galanz is mainly the result of adopting different competitive strategy and operations strategy under different internal and external situation. From the perspective of competitive strategy‚ first Mr. Liang took the overall cost leadership strategy. As he well understood the competitive edge of his company was offering cheap labor and cheap land‚ he offered a very low price to the customers. By doing that‚ Galanz beat the competitors away as they could not make big profit and
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lean practices on inventory turnover. International Journal of Production Economics 2010. DiBarra‚ Camilla. 2002. 5S - A tool for culture change in shipyards. Journal of Ship Production 18 (3):143151. Fazelle‚ E.‚ ed. 2001. Supply chain strategy. The logistics of Supply chain managment. Edited by McGrawHill. Frazelle‚ Edward. 2002. World-Class Warehousing and Material Handling‚ ed McGraw-Hill. New York. Gu‚ Jinxiang‚ Goetschalckx‚ and Leon F. McGinnis. 2007. Reasearch on Warehouse Operations: A Comprehensive
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Environmental Factors Paper Elizabeth McUne MKT/421 December 16‚ 2013 Creig Foster Environmental Factors Paper Introduction This paper will discuss the environmental factors that PepsiCo faces. These factors effect both the domestic‚ and global marketing the company does. Factors such as trade practices‚ demographics‚ cultural differences‚ and the Foreign Corrupt Practices Act of 1977 will all be discussed‚ as well as other factors that affect PepsiCo‚ and their marketing
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Supply Chain and Value Chain Supply chain is a network of distribution and facilities options that performs the function of procurement of materials‚ conversion of these materials into intermediate and finished goods and the supply of these finished goods to the ultimate consumers‚ for e.g. for a single product‚ supply chain consists of flow of raw material from vendors‚ transformation into finished goods i.e. interflow of materials‚ transportation to distribution centers and supply activities for
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Blue Ocean Strategy Stephanie Copenhaver MKT/421 December 15‚ 2014 Fritz Beiermeister Blue Ocean Strategy What is Blue Ocean strategy and the importance of it? Blue Ocean Strategy is the creation of a new product that is not used in the market and there will be no competitors for this product. By having no competition in this market place it will help decrease the company’s costs but will give the company new customers so the value will go up. It is a theory that was created by INSEAD professors
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Blue Ocean Strategy Paper Gregory Newfield MKT/421 October 13‚ 2014 Professor Ricci Rizzo MBA Blue Ocean Strategy The Blue Ocean Strategy focuses on the three industries that closely touch people’s lives. Areas they looked at were Autos‚ Computers and Movie and what companies within those fields are doing to managing sustainable profit and growth through the test of time. The creation of a blue ocean strategy places its focus on strategic moves to place their brand in position long
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