I. Current Situation A. Current Performance: JetBlue Airways Corporation is a passenger airline that has established a new airline category a “value airline” based on service‚ style‚ and cost. Known for its award winning customer service and free TV as much as for its low fares‚ JetBlue believes it offers its customers the best coach product in markets it serves‚ with a strong core product and reasonably priced optional upgrades. JetBlue operates primarily on point-to-point routes with its
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|Group Progect | |Strategic Management Course | |Strategic analysis of Air Astana Company | |
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Ethiopian Airlines (Ethiopian) is the flag carrier of Ethiopia. During the past sixty plus years‚ Ethiopian has become one of the continent’s leading carriers‚ unrivalled in Africa for efficiency and operational success‚ turning profits for almost all the years of its existence. Operating at the forefront of technology‚ it has also become one of Ethiopia’s major industries and a veritable institution in Africa. It commands a lion’s share of the pan African network including the only daily east-west
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American Airlines‚ subsequently sold. In the 1990s‚ Scandinavian Airlines British Airways acquired a 20% stake jointly held shares in the company to 49.9%‚ and Lufthansa German Airlines. Spain’s second largest airline ─ ─ Brisbane airlines ─ ─ 95% of the shares acquired. In May 1997‚ Scandinavian Airlines SK and United Airlines‚ Lufthansa German Airlines‚ Air Canada‚ Air Canada‚ Thai
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to conduct a thorough analysis of the two locations and varied number of colleagues attending the conference. For this assignment‚ the researcher picked Frankfurt International Airport‚ Frankfurt‚ Germany as the home airport‚ due to Deutsche Lufthansa Aviation Group being the selected airline company for this course. For the “short” trip (400-800 miles)‚ the city of Prague‚ Czech Republic was chosen – it is approximately 420 miles from Frankfurt‚ Germany (Google‚ 2013). The “long” trip’s (800-2500
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Bibliography: Books BMWI (2008) DAVIDSON‚ Rob (1994). Business Travel. London: Pitman Publishing. DAVIDSON‚ Rob and BEULAH Cope (2003). Business Travel. Conferences‚ Incen-tive Travel‚ Exhibitions‚ Corporate Hospitality and Corporate Travel. FT Prentice Hall / Pearson Education. FREYER‚ W./ NAUMANN‚ M./ SCHRÖDER‚ A. (2006). Geschäftsreise-Tourismus. Dresden: FIT-Forschungsinstitut
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Possible Growth Strategy The limit of the Turkish Airline’s growth may be the hub airport capacity. Turkish Airlines operates a hub and spoke network out of Ataturk Airport in İstanbul. Since Ataturk Airport has not much room left for major growth‚ this situation may limit Turkish Airlines’ growth. Furthermore‚ the labor pool in Turkey has saturated and the airline has started to recruit internationally‚ which will lead to an increase in labor costs. However‚ Turkish Airlines can sustain its growth
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My plan is once I am done with school to move back to Germany and work for Lufthansa. Lufthansa is a German airline and is one of the top European airlines. I currently work for this airline here in Seattle as a passenger service agent and hope to continue my career in the ground service aspect for any airline. In summer 2012 I will graduate from Green River Community College and I will then start a program with Lufthansa in Germany‚ in which I will work at different airports and learn about all
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by delivering their satisfaction. I have chosen Emirates‚ because it is a major competitor for many global companies‚ especially Air France. The “New York Times” mentioned: “Emirates’ growing reach‚ from its Dubai hub‚ is unnerving rivals like Lufthansa and Air France”. In this paper‚ I am analyzing the competition between Emirates Airlines and Air France; Air France is one of the sky team’s founders‚ which is a carrier network of 19 international carriers and for this reason‚ I decided to analyze
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competitive rivalry/industry competitors. Considering European market as a whole‚ the threat comes from airlines of other continents. This refers to those except cross-Europe and domestic routes. If we choose one airline specifically‚ for example Lufthansa airlines‚ its competitors most are inside the Europe. (E.g. British Airways‚ Deutsche BA‚ Air France‚ Alitalia etc. Further more‚ it was also threaten by some new entrants ➢ The threat of potential new entrants This involves
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