Jetblue
I. Current Situation
A. Current Performance:
JetBlue Airways Corporation is a passenger airline that has established a new airline category a “value airline” based on service, style, and cost. Known for its award winning customer service and free TV as much as for its low fares, JetBlue believes it offers its customers the best coach product in markets it serves, with a strong core product and reasonably priced optional upgrades. JetBlue operates primarily on point-to-point routes with its fleet of 107 Airbus A320 aircraft and 35 EMBRAER 190 aircraft, the youngest and most fuel-efficient fleet of any major U.S. airline. As of December 31, 2008, they served 52 destinations in 19 states, Puerto Rico, Mexico and five countries in the Caribbean and Latin America. By the end of 2008, they operated on average 600 daily flights. For the year ended December 31, 2008, JetBlue was the 7th largest passenger carrier in the United States based on revenue passenger miles as reported by those airlines. JetBlue was incorporated in Delaware in August 1998 and commenced service February 11, 2000. The principal executive offices are located at 118-29 Queens Boulevard, Forest Hills, New York 11375.
B. Strategic Posture
1. Mission:
“Our mission is to bring humanity back to air travel. We do this by offering what we believe to be the best domestic coach product, and giving our customers more value with their purchase.” The elements of our value proposition include, High Quality Service and Product, Low Operating Costs, Brand Strength, and Strength of Our People.
2. Objectives :
Their objective is to optimize their fare mix to increase our overall average fare and, in certain markets, utilize their network to maximize connecting opportunities while continuing to provide customers with competitive fares.
3. Strategies:
Low-prices
Customer Service (Quality and distinction)
New and Advance Technology
4. Policies:
Cost Reduction without affect High Quality
A. Current Performance:
JetBlue Airways Corporation is a passenger airline that has established a new airline category a “value airline” based on service, style, and cost. Known for its award winning customer service and free TV as much as for its low fares, JetBlue believes it offers its customers the best coach product in markets it serves, with a strong core product and reasonably priced optional upgrades. JetBlue operates primarily on point-to-point routes with its fleet of 107 Airbus A320 aircraft and 35 EMBRAER 190 aircraft, the youngest and most fuel-efficient fleet of any major U.S. airline. As of December 31, 2008, they served 52 destinations in 19 states, Puerto Rico, Mexico and five countries in the Caribbean and Latin America. By the end of 2008, they operated on average 600 daily flights. For the year ended December 31, 2008, JetBlue was the 7th largest passenger carrier in the United States based on revenue passenger miles as reported by those airlines. JetBlue was incorporated in Delaware in August 1998 and commenced service February 11, 2000. The principal executive offices are located at 118-29 Queens Boulevard, Forest Hills, New York 11375.
B. Strategic Posture
1. Mission:
“Our mission is to bring humanity back to air travel. We do this by offering what we believe to be the best domestic coach product, and giving our customers more value with their purchase.” The elements of our value proposition include, High Quality Service and Product, Low Operating Costs, Brand Strength, and Strength of Our People.
2. Objectives :
Their objective is to optimize their fare mix to increase our overall average fare and, in certain markets, utilize their network to maximize connecting opportunities while continuing to provide customers with competitive fares.
3. Strategies:
Low-prices
Customer Service (Quality and distinction)
New and Advance Technology
4. Policies:
Cost Reduction without affect High Quality