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Air Astana

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Air Astana
|Group Progect |
|Strategic Management Course |
|Strategic analysis of Air Astana Company |
| |
| |
|25.02.2010 |

|Dr. Bulent Dumlupinar, PhD |

OUTLINE

1. Company profile………………………………………………………………………..3p. 2. Industry analysis………………………………………………………………………..5p. 1. Structure of the airlines industry………………………………………….……..5p. 2. Air industry financials……………..…………………………………………….7p. 3. Competitors Analysis………………………………………………………….8p. 4. Key success factors…………………………………………………………...11p. 3. Strategic evaluation (SWOT)…………………………………………………………14p. 4. Critical issues & recommendations………………………………………………….17p. 5. References......................................................................................................................19.p. 6. List of Appendix.............................................................................................................20p.

1. COMPANY PROFILE
JSC Air Astana (the “Company”) is a joint stock company as defined in the Civil Code of the Republic of Kazakhstan. The Company was established as a closed joint stock company on


References: • Expansion of aircraft fleet (34 aircraft by 2014, and to 63 aircraft by 2022).[2] • Optimizing costs in all areas (decrease by 10%).
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