Assessment Event 2: Academic Research Essay The Recommendation for HTC Company Student’s Name: Viola Xu Student ID#: QING21168 Teacher: Ben Charlton Due Date: 26 September 2012 Word Count: 1682 Table of Contents Executive Summary 1 Introduction: 1 Method: 3 Findings: 4 Discussion: 6 Conclusions and Recommendations: 7 References 9 Appendices 10 Executive Summary This report was raised to find a method to help HTC have a larger market in China by recommending a marketing mix
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business for branded handset companies. HTC designs and manufactures products as specified by third parties that are later on the process sold under a different name. All the specified products are highly innovative and advanced.In fact HTC was one of the first carriers to launch a touchable screen phone (HTC Touch) in 2007‚ three weeks before the iphone was first comercialized. After that‚ HTC released the next model‚ the Touch Diamond‚ that improve HTC Touch with a more solid internet experience
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Running head: HTC CORPORATION 1 HTC CORPORATION INSHA SHAH UNIVERSITY OF AKRON Running head: HTC CORPORATION 2 HTC AT A GLANCE HTC Corporation (originally High Tech Computer Corporation) is a smart phone manufacturer founded in 1997 and based in Taiwan‚ as an outsourcing company. HTC Corporation prides itself on offering open source mobile phones which are easy for both developers and users‚ and has quickly established its reputation as a leading company behind many of the markets
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COMPANY INTRODUCTION www.htc21.co.kr Copyrightsⓒ 2010 Hospitality & Tourism Company CEO’s Message Education - Korea University (Bachelor of Science & Master of Finance) Experience - 1984- 1997 Samsung Group Shilla Hotel (Finance Dep.) Awards & Certificates - AHLA – Certificate of Supervision in Hospitality Industry - Best Hospitality Management Company Award by Korean Academic Society of Hospitality Administration ‚ Best Tourism Company Award by Tourism Sciences Organization -
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the case: HTC Corp. in 2009 including key industry and environmental trends‚ competitive and structural characteristics of the mobile phone industry. 2. Your assessment of the key challenges HTC faces in trying to achieve a sustainable model and long-term success in the industry? 3. Your assessment of the competitive and strategic position of HTC Corp. at the time of the case information. 4. Your assessment/identification of any major changes in the competitive situation for HTC from the
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I. Intro A. HTC http://en.wikipedia.org/wiki/HTC_Corporation http://www.htc.com/nz/about/ Founded in 1997‚ HTC built its reputation as the behind-the-scenes designer and manufacturer of many of the most popular OEM-branded mobile devices on the market. We are dedicated to creating a customized user experience and believe that each mobile device needs to fit its owner‚ and not the other way around. What we make is not merely the product of focus group tests‚ but of observing and honoring how
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SLCD2 screen; 8GB storage‚ microSD Manufacturer: HTC What is the HTC Desire 601? The HTC Desire 601 is a phone that gets close to the sort of specs you’d get in a top-end One-series phone‚ but at a slightly lower price. You get 4G‚ high-quality speakers and the HTC Sense UI introduced with the HTC One‚ but in a slightly less attention-grabbing body. HTC Desire 601 – Design The HTC Desire 601 trades in the impressive aluminium bodywork of the HTC One and One Mini for something a little more traditional
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Union Pacific: A Case Study for Strategic Alternatives PART 1: INTRODUCTION Union Pacific Railroad Company (UNP) is one of the four major railroad companies that transports a variety of goods across North America and is an American staple of industriousness and endurance. Union Pacific with its workforce of 43‚000 highly trained people has been in operation since 1862‚ and its span of operation stretches from Western to Southern United States and internationally into Western
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Strategic Human Resource Research for Alternative Solutions In attempting to generically research for alternative strategic solutions to InterClean ’s human resource problems‚ Team-C found some plausible best practices which should help align their organizational structure with its goals. The industrial cleaning and sanitation industry is evolving around changing trends and driving forces that are causing InterClean to reassess their competitive advantage of human resource development. InterClean
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Streak‚ Streak 7 * HTC Amaze‚ 4G * HTC Desire S * HTC Desire HD (AT&T Inspire 4G) * HTC Desire Z * HTC Droid Incredible/HTC Droid Incredible 2 * HTC EVO 4G‚ EVO Shift 4G * HTC Flyer * HTC Glacier (T-Mobile myTouch 4G) * HTC Incredible S * HTC Inspire 4G (untested) * HTC Jetstream LTE * HTC Nexus One * HTC One S‚ One V‚ One X * HTC Raider 4G LTE * HTC Rezound * HTC Rhyme * HTC Sensation * HTC Thunderbolt 4G
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