Table of Content 1. Introduction 3 2. Strategic Action 3 3. The Analytical Model 4 4. Overview of HTC Company 4 5. External Analysis 4 5.1 Macro-environment (STEEP) 5 5.2 Industry Analysis 5 6. Internal Analysis and the matching of capabilities with Key Success Factors 7 7. HTC’s Competitive advantage 8 8. Strategic Actions required to meet KSF or turn KSF into competitive advantage 9 8.1 Innovation and Agility 9 8.2 Brand and Equity 9 8.3 Economies of scale 9 8.4 Financial Resources
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REPORT: DISCUSSION OF STRATEGIC ACTIONS REQUIRED FOR HTC CORP. TO: FROM: DATE: LIST OF CONTENTS 1. Introduction 3 2. Historical strategy of HTC 3 3. Current strategy of HTC 4 4. Appropriateness of strategic choice 5 1. Consistency 5 2. Consonance 6 3. Advantage 6 4. Financial analysis and business risk analysis 6 5. Corporate Strategy 7 6. Conclusion and recommendations
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Strategic Alternatives Available to the Organization First‚ we want Nike to play a role in effecting positive‚ systemic change in working conditions within our industries. If our efforts lead to a workplace oasis -- one solitary and shining example in a desert of poor conditions -- then we’ve not succeeded. Even if that single shining example were to exist (and we’re not claiming it does)‚ we’ve learned that positive changes won’t last unless the landscape changes. Our challenge is to work with
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HTC- Something Beautiful Is Coming Internal Analysis History and Growth HTC was founded in 1997 by Cher Wang and her husband. Wang wanted to manufacture personal digital assistance under contact of established brands. However‚ the company failed to convince buyers. Instead remained focused on contract manufacturer’s mobile phones according to its customer’s strategic priorities. Cher approaches the business with the eyes of the customer.HTC had nututred contacts into valuable business relationships
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Value The Value Delivery Process HTC is one of the leading manufacturers of smartphones. One of the HTC’s key selling points is its ability to enhance the user experience through applications. Since HTC has redesigned their products with the accordance of Google’s Operating System‚ its market share has been increased rapidly. Yet they are designing the high-end smartphones in the industry that are equipped with most advance features in the market. HTC Corp. has decided to become a recognized
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Exploited: 12 MANAGEMENT PRACTICES: 13 Brand Strategy: 13 Competitive Strategy: 13 Risk Management: 14 FACTORS CONTRIBUTING TO INTERNATIONAL SUCCESS: 15 REFERENCES: 17 COMPANY PROFILE Company name: HTC Corporation Stock name: HTC Stock Code: 2498 Market type: TWSE- Listed Industry type: Communications & Internet Date of establishment: 15-05-1997 Capital: NT$8
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Analysis…………………………………………………………………………………………4 3.2 Competitor Analysis…………………………………………………………………………………..5 3.3 5 Force Analysis………………………………………………………………………………………..7 4.0 Internal Resources……………………………………………………………………………………………8 5.0 Strategy Option for HTC…………………………………………………………………………..………9 5.1 Business Level Strategies……………………………………………………………………………..9 5.2 Corporate level strategy………………………………………………………………………………10 6.0 Conclusion and Recommendation………………………………………………………………….11 Executive Summary
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HTC quickly emerged on the smartphone scene with the remarkable success of The Sense‚ one of its first models‚ and broke many industry sales records. People were asking‚ “Who is HTC?” Our research indicates that HTC’s rapid rise to success was because of innovation and technological capabilities. Even though the HTC brand was not widely recognized‚ its smartphones were generating interest. In our primary research‚ we discovered that some people owned an HTC phone but did not know that HTC was the
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Bibliography: |technology and innovation. Thus‚ On February 17‚ 2010‚ Fast Company ranked HTC as the 31st most innovative company in the world[4]. Another | |strong side of HTC mobiles is that the quantity of produced models is over 100 in our days
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Perception of Service Quality - Loyalty Ladder Conclusion and Recommendation DRETS Analysis 1. DRETS Analysis 2. SWOT Analysis and Confrontation Matrix 1. DRETS Analysis The target country of this analysis is China. HTC can take advantage of the rising spending power and forecasted market volume growth Explanation 1. Significant research and development activities and thus strong product portfolio. Advantage with short PLC´s and shorter time-to-market
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