Htc Assessment
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Table of Contents
0.0 Executive Summary………………………………………………………………………………………….3
1.0 Company Overview………………………………………………………………………………………….4
2.0 Mission and Vision……………………………………………………………………………………………4
3.0 External Environment ……………………………………………………………………………………..4 3.1 PESTEL Analysis…………………………………………………………………………………………4 3.2 Competitor Analysis…………………………………………………………………………………..5 3.3 5 Force Analysis………………………………………………………………………………………..7
4.0 Internal Resources……………………………………………………………………………………………8
5.0 Strategy Option for HTC…………………………………………………………………………..………9 5.1 Business Level Strategies……………………………………………………………………………..9 5.2 Corporate level strategy………………………………………………………………………………10
6.0 Conclusion and Recommendation………………………………………………………………….11
Executive Summary
Background and Mission
The Taiwanese based company founded in 1997, has quickly risen to become the 5th best producer of smartphones in the world. Its mission is to become the world’s leading producer of communication devices by having innovative designs and capabilities.
External Environment
The external environment is analysed by looking at the PESTEL factors that affect the company in terms of political and legal aspects such as patents and lawsuits, economic aspects in terms of exchange rates fluctuations, social aspects such as changing tastes, technological aspects such as new operating systems in phone and also the environment in terms of competitor activity. It also analyses the competitors in the market along with their strengths and also the a 5 force analysis that looks at threats to the company in terms of new entrants and substitutes as well as the bargaining power of firms engaging in business transactions.
Internal Resources
Looks at the internal resources of the company such as employees as well as the existence of tangible and intangible assets such as building and brand image as well as knowledge in the company in
Table of Contents
0.0 Executive Summary………………………………………………………………………………………….3
1.0 Company Overview………………………………………………………………………………………….4
2.0 Mission and Vision……………………………………………………………………………………………4
3.0 External Environment ……………………………………………………………………………………..4 3.1 PESTEL Analysis…………………………………………………………………………………………4 3.2 Competitor Analysis…………………………………………………………………………………..5 3.3 5 Force Analysis………………………………………………………………………………………..7
4.0 Internal Resources……………………………………………………………………………………………8
5.0 Strategy Option for HTC…………………………………………………………………………..………9 5.1 Business Level Strategies……………………………………………………………………………..9 5.2 Corporate level strategy………………………………………………………………………………10
6.0 Conclusion and Recommendation………………………………………………………………….11
Executive Summary
Background and Mission
The Taiwanese based company founded in 1997, has quickly risen to become the 5th best producer of smartphones in the world. Its mission is to become the world’s leading producer of communication devices by having innovative designs and capabilities.
External Environment
The external environment is analysed by looking at the PESTEL factors that affect the company in terms of political and legal aspects such as patents and lawsuits, economic aspects in terms of exchange rates fluctuations, social aspects such as changing tastes, technological aspects such as new operating systems in phone and also the environment in terms of competitor activity. It also analyses the competitors in the market along with their strengths and also the a 5 force analysis that looks at threats to the company in terms of new entrants and substitutes as well as the bargaining power of firms engaging in business transactions.
Internal Resources
Looks at the internal resources of the company such as employees as well as the existence of tangible and intangible assets such as building and brand image as well as knowledge in the company in
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