dropped from 43.5to 41.6(%). The penetration rate of P&G in year 2011 decreased by 8.3% compared with that in 2010‚ and continued a downside trend by the first quarter of 2012 by 7.5%. Compared with BIC‚ who increased 5.8 % penetration in 2011 followed by a 10.9% drop by 1st quarter of 2012‚ ENEGIZER first 1.8% drop followed by a continuous 9.8% drop‚ and other retailed brand which decreased by 9.9% followed by another downturn of 9%‚ P&G in its B&R area did not do well in gaining potential
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Taken together‚ our Purpose‚ Values and Principles are the foundation for P&G’s unique culture. Throughout our 174-year history‚ our business has grown and evolved while these elements have endured‚ and will continue to be passed down to generations of P&G people to come. Our Purpose unifies us in a common cause and growth strategy of improving more consumers’ lives in small but meaningful ways each day. It inspires P&G people to make a positive contribution every day. Our Values reflect
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SWOT ANALYSIS OF P and G P and G is one of the largest consumer goods company in the world. It markets 300+ brands in more than 180 countries. P and G is engaged in diverse products like beauty‚ health‚ fabric‚ snacks and many more. P and G’s leading market position with its strong brand portfolio provides it with a significant competitive advantage. But there are lot of external factors like economic slowdown‚ environmental factors‚ etc which pose a threat to P and G’s progress. Internal
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Executive Summary This project is based on P&G.. We have restricted the study to the company’s operations in china. China is the largest emerging commodity market in the world; We effort to apply marketing concepts such as internal and external’s macro & micro environmental factors‚ SWOT Analysis‚ Product Line Cycle‚ Five Forces and Marketing Mix etc to P&G with china‚ so as to understand these concepts and strategies better when applied to a real life scenario. Marketing environment
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Products. However‚ P&G was not able to maintain consistent performance throughout its history. Because of failed leadership of former CEO Mr. Durk Jagar from 1999 to 2000‚ P&G experienced difficult time because of inappropriate strategic direction. The company during that time was shaken from its heart as Jagar tried to implement some of the fundamental changes at the root of the consumer goods giant. Jagar’s efforts included modification of company’s culture‚ shifting P&G product portfolio into
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About the Consumer Products Industry Nondurable consumer products or consumables companies develop and manufacture a variety of household items that have a limited life span‚ usually three years or less. The industry can be segmented into household products and personal care products. Household products include: soaps and other detergents‚ such as laundry detergents and bleaches; polishes and sanitation goods; and other cleansing agents. Personal care products consist of : personal cleaning
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Five Forces Framework Threat of New Entrants: Low to moderate Procter and Gamble (P&G) products are much well established with successful brand names which provides them strong retailer relationships and priority on shelf space. New entrants will need to be able to differentiate their products to compete for market share that has been built over years. Due to the long history since 1859 in fast consumer goods‚ P&G is much efficient in launching‚ developing and marketing their products which allows
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External analysis a. Macro- environment analysis of P&G in Vietnam According to Mr. Emre Olcer‚ General Director of P&G Vietnam‚ Vietnam is one of the priority markets of P&G. Up to now‚ P&G’s investment in Vietnam has increased three times‚ reaching over $ 200 million in 2012 and will continue to increase in the next years. Vietnam provides foreign enterprises with several favorable conditions. PEST analysis * P- Political * Vietnam is the nation having a stable
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SUMMARY CEO Statement October 2007 marks the 170th year P&G has been in business. We’ve sustained our Company’s growth over such a long period of time by staying focused on P&G’s Purpose: improving consumers’ lives in small but meaningful ways every day. Our commitment to Sustainable Development‚ which we define as “ensuring a better quality of life for everyone‚ now and for generations to come‚” is an important part of how we fulfill P&G’s Purpose. We have a long heritage as a Sustainability
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Procter & Gamble Co. (P&G) is an American company based in Cincinnati‚ Ohio that manufactures a wide range of consumer goods. In India Proctor & Gamble has two subsidiaries: P&G Hygiene and Health Care Ltd. and P&G Home Products Ltd. P&G Hygiene and Health Care Limited is one of India’s fastest growing Fast Moving Consumer Goods Companies with a turnover of more than Rs. 500 crores. It has in its portfolio famous brands like Vicks & Whisper. P&G Home Products Limited deals
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