season Strategy for 2 in India Brand Strategist The Dream Team Season 2 Case Study for Strategy Development S T R AT E G Y F O R T I D E I N I N D I A Case Background The Mint‚ 3rd December 2012: In a recent global investor meeting‚ Procter & Gamble affirmed that a strong momentum in developing markets continues to be a key part of its strategy. It said it will invest resources on the biggest opportunities‚ and aim for profitable expansion by focusing on growing markets‚ increasing market
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2012 2011 2010 2009 2008 200 Net Sales $ 83‚680 $81‚104 $77‚567 $ 75‚295 $ 77‚714 $ 71‚095 Gross Profit 41‚289 41‚245 40‚525 37‚644 39‚534 36‚607 Operating Income 13‚292 15‚495 15‚732 15‚188 15‚743 14‚236 Net Earnings from Continuing Operations 9‚317 11‚698 10‚851 10‚645 11‚224 9‚562 Net Earnings from Discontinued Operations 1‚587 229 1‚ 995 2 ‚877 9 30 847 Net Earnings attributable to Procter & Gamble 10‚756 11‚797 12‚736 13‚436 12‚075 10‚340 Operations 11.1% 14.4% 14.0% 14.1%
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Innovation Strategy What is Our Innovation Strategy? We Want to Connect with You What is Our Innovation Focus? Innovation Examples How can we connect? Connect + Develop EU Team Connect + Develop Overview (PDF format) Connect + Develop Brochure (PDF format) What is Our Innovation Strategy?Innovation in the Box/Our innovation strategy is an approach we call Connect + Develop through which Procter & Gamble is seeking to build a global innovation network. While we invent most of our products
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Advertising vs. Publicity What other people say about you (publicity‚ referrals and testimonials) is infinitely more believable and less expensive than what you say about yourself (conventional advertising). This is why advertising isn’t enough – effective publicity is a vital part of any marketing campaign. You can leverage the power of your existing customers and the media to tremendously increase the impact of your marketing message by making it far more credible. Let’s start with the simple
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Case 5: P&G Japan: The SK-II Globalization Project Questions: 1. As Paolo DeCesare‚ what factors do you need to consider before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)? What kind of analysis will you need to do in preparing for that meeting? There are many factors that need to be considered when deciding recommendations to the GLT of SK-II: Political: Tariff (ex: China government took 35% to 40% import tariff on SK-II) Economic: The economic scale
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[pic] International Business Management Table of Contents: 1. P&G Introduction 1. Birth of P&G 2. Timeline 3. Operation 4. Brands & Operation Bases 5. Logo & conflicts 2. P&G in China 1. Culture & Background 2. Reasons 3. Porter’s Diamond 4. Internal Advantages 5. Entry mode & time 6. Advantages Vs. Disadvantages 3. Management & Strategies 1. China Vs. France 2
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Procter & Gamble (P&G) for the past three years gave a faltering and apologetic speech at a conference there hosted by Deutsche Bank‚ in which he predicted lower-than-expected profits in the coming quarter for the world’s largest maker of household and personal-care products‚ and confessed to deep-seated problems at his firm both in innovation and the broader execution of its strategy. The same day‚ at the Rio+20 Summit in Brazil‚ Paul Polman‚ a former colleague of Mr McDonald’s at P&G and now boss
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the control of the organization. It can be divided into five broad categories which are economic forces; social‚ cultural‚ demographic‚ and natural environment forces; political‚ governmental‚ and legal forces; technological forces; as well as competitive forces. From this article‚ there are some external opportunities that can be pointed. One of the opportunities is P&G desires to accelerate its growth in developing markets‚ such as Brazil and India. This activity will create job opportunities
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P&G Japan: SK-II Globalization Case SK-II is a high-end skin care product‚ which has proven to be a success in the highly selective and competitive Japanese cosmetics market. It fits in the Japanese environment nicely. For starters‚ the wealthy Japanese society gives P&G a large market to target. Also‚ the uniquely sophisticated habits of Japanese women means they are more likely to accept the more complicated procedure required by SK-II. SK II involves six to eight steps‚ which is more
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P&G Korea Case Study The main issue of the P&G Korea case is centered around the question of market share. P&G and Unilever are the two major market shareholders in the Korean detergent industry holding 80-85% of the total market share. The remaining 15-20% of the market is held by low-priced local Korean brands. There are no new markets either company can tap for further market share since most Korean households already use laundry detergent‚ making the market saturated. Other than peripheral
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