|Marketing Management |Philip Kotler |Prentice Hall Of India Private Ltd. |9th Edition | | |Consumer behavior |Suja Nair |Himalaya | | | |Marketing Management |Reddy Appannaiah And | | | | | |Ramanath |Himalaya |4th Edition | | | |WEBSITES: | |Www. Bajaj .com |
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Case study 1: Bajaj Auto Ltd. Your task : Analyze the position of Bajaj in the current market set-up‚ evaluating its strengths‚ weaknesses‚ threats and opportunities available. Bajaj Auto Ltd. (BAL) is one of the oldest and the largest manufacturer of automobiles in India and has been the market leader in scooters. In 1990s‚ the near monopolistic market structure‚ perhaps‚ lulled the company into being complacent and they gave way to the competitors like Hero Honda and TVS. Hero Honda and TVS
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ICMR Case Collection Icfai Center for Management Research Bajaj Auto Ltd.: Overtaken in the Indian Scooter Market BSTR216 - Teaching Note 2006‚ The Icfai Center for Management Research. All rights reserved. No part of this publication may be reproduced‚ stored in a retrieval system‚ used in a spreadsheet‚ or transmitted in any form or by any means- electronic or mechanical‚ without permission. To order copies‚ call 0091-40-2343-0462/63 or write to Icfai Center for Management Research‚ Plot
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“Credit Card Companies and Mandatory Arbitration” Mandatory arbitration clauses‚ which essentially strip consumers of their right to go to court‚ are becoming commonplace‚ with most consumers completely unaware of their existence or implications. The information is buried in the fine print or worse‚ simply tacked on to credit card agreements‚ which most customers don’t even bother to read. If you did read through your credit card terms and conditions‚ beyond the usual definitions of rates‚ late
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Company Analysis: Bajaj Auto Ltd. History Bajaj Auto Limited is an Indian motorized vehicle-producing company. It is the flagship company of the Bajaj Group‚ founded by Jamnalal Bajaj at Rajasthan in the 1930s. It is based in Pune‚ Maharashtra‚ with plants in Chakan (Pune)‚ Waluj (near Aurangabad) and Pantnagar in Uttaranchal. Baja Auto motorcycles in production are the XCD‚ Platina‚ Discover‚ Pulsar and Avenger. Bajaj Auto is the world’s third-largest manufacturer of motorcycles and second-largest
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COURSE OBJECTIVES The objective of the course is to enable students to make managerial decisions in a global marketplace. This course will cover the three critical phases of entering and succeeding in international markets. * Designing marketing strategies for multinational competition. * Devising effective international marketing plans including decisions regarding product‚ promotion‚ price and channels. * Organizing and controlling multinational
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Bajaj Auto Index 0 Objective (pg no1) 1 Introduction (pg no 1) 2 History (pg no 2) 3 Entry Barriers(pg no 2) 4 SWOT Analysis (pg no 3) 5 Porter’s Analysis (pg no 4) 6 Managerial Style(pg no5) 7 Hierarchy( pg no 6) 8 HR Practices(pg no 7 ) 9 Business Stratergies(pg no 8) 9a‚ Marketing Strategies (pg no 8) 9b‚ Other Strategic Issues (pg no 10) 10 Cost effective and Environmental strategies (pg no 12) 10a‚ Conservation of energy (pg no 12) 11 Community leadership programmes (pg no 13)
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To: Beth Davies-Lowry‚ President of Intercoastal Electronics Company From: Student Date: February 20‚ 2011 Re: Budgeting Impacting Company’s Financial Statements Scope and Objective Intercoastal Electronics Company is excited about the upcoming year‚ and is ready to acquire new inventory equipment in order to process a streamline operation for their small‚ rapidly growing consumer electronics products base. The acquisition of new assets within
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Usama 29 Mahesh Jagannathan 26 Section:SD2 BAJAJ PULSAR: “DEFINITELY MALE” Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. This bike has virtually redefined biking in this country. Pulsar launched in 2001 is the market leader in the 150 cc + performance bike segment. More than that‚ this brand changed the fortune of Bajaj Auto Ltd. Its highly masculine outlook with sporty‚ engine sound‚ smoothest power drive‚ dashing
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A PROJECT REPORT ON Study of Life Insurance & Marketing Strategies [pic] OF BAJAJ ALLIANZ LIFE INSURANCE CO. LTD‚ Firozabad Submitted to U. P. TECHNICAL UNIVERSITY‚ LUCKNOW ===================================== In partial fulfillment of the degree of MASTER OF BUSINESS ADMINISTRATION 2008-2010 Submitted by Ankur Goyal MBA-III Semester [pic] INSTITUTE
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