Bajaj
IOWA STATE UNIVERSITY College of Business FALL 2004
MKT 541: ADVANCED INTERNATIONAL MARKETING
Dr. Sanjeev Agarwal Professor Office: 3137 Girdin Business Building
Phone: 294-9822; E-Mail: sagarwal@iastate.edu
COURSE OBJECTIVES
The objective of the course is to enable students to make managerial decisions in a global marketplace. This course will cover the three critical phases of entering and succeeding in international markets.
* Designing marketing strategies for multinational competition. * Devising effective international marketing plans including decisions regarding product, promotion, price and channels. * Organizing and controlling multinational marketing operations.
PRIMARY READINGS (Required)
1. TBA
GRADING Individual: Two Case Analyses (Exam) 30 Individual: Class Participation—Case Discussion 40 Group: Case Writeup/Marketing Plan 30
COURSE OUTLINE
DATE SUBJECT
Aug 30 Case 1: Bajaj Auto Ltd.
Sep 6 Labor Day Holiday, Make-up Class to be scheduled
Sep 13 Case 2: Mary Kay Cosmetics
Sep 20 Case 3: Airmiles
Sep 27 Case 4: Planet Reebok
Oct 04 Case 5: Exam Case (TBA)
Oct 11 Case 6: DHL
Oct 18 Case 7: EMDICO A&B
Oct 25 Case 8: Gilette Indonesia
Nov 1 Case 9: Bausch and Lomb, Case 10: Weissberg;
Nov 8 Case 11: Astra; Case 12: Exam Case (TBA)
Nov 15 PLAN PRESENTATIONS
MARKETING PLAN
Imagine that you are a marketing consultant. Select one company, which has been experiencing decline in performance or has little global presence. Collect background information on the company and its main competitors, its marketing/business philosophy, and its performance over the last 10-20 years. Analyze the firm’s existing marketing plan, including the firm’s marketing objectives and strategies (segmentation,
MKT 541: ADVANCED INTERNATIONAL MARKETING
Dr. Sanjeev Agarwal Professor Office: 3137 Girdin Business Building
Phone: 294-9822; E-Mail: sagarwal@iastate.edu
COURSE OBJECTIVES
The objective of the course is to enable students to make managerial decisions in a global marketplace. This course will cover the three critical phases of entering and succeeding in international markets.
* Designing marketing strategies for multinational competition. * Devising effective international marketing plans including decisions regarding product, promotion, price and channels. * Organizing and controlling multinational marketing operations.
PRIMARY READINGS (Required)
1. TBA
GRADING Individual: Two Case Analyses (Exam) 30 Individual: Class Participation—Case Discussion 40 Group: Case Writeup/Marketing Plan 30
COURSE OUTLINE
DATE SUBJECT
Aug 30 Case 1: Bajaj Auto Ltd.
Sep 6 Labor Day Holiday, Make-up Class to be scheduled
Sep 13 Case 2: Mary Kay Cosmetics
Sep 20 Case 3: Airmiles
Sep 27 Case 4: Planet Reebok
Oct 04 Case 5: Exam Case (TBA)
Oct 11 Case 6: DHL
Oct 18 Case 7: EMDICO A&B
Oct 25 Case 8: Gilette Indonesia
Nov 1 Case 9: Bausch and Lomb, Case 10: Weissberg;
Nov 8 Case 11: Astra; Case 12: Exam Case (TBA)
Nov 15 PLAN PRESENTATIONS
MARKETING PLAN
Imagine that you are a marketing consultant. Select one company, which has been experiencing decline in performance or has little global presence. Collect background information on the company and its main competitors, its marketing/business philosophy, and its performance over the last 10-20 years. Analyze the firm’s existing marketing plan, including the firm’s marketing objectives and strategies (segmentation,