Task 1 BRAAAP Company Introduction Braaap started with a vision of making motorcycling more fun and more accessible‚ so more people could experience what we love in motorcycling. Their plan from the beginning was to build a Motorcycle that could compete with the custom built American race bikes‚ but be affordable. Be World Class. With a dream of building a world class niche Motorcycle brand braaap founder Brad Smith set out to find manufacturing partners that could build the dream bike
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BRAAAP Company Introduction The Braaap motorcycle brand was established in 2008 by Brad Smith. Brad began with a vision to supply motorbikes which would making motorcycling more fun and accessible for people. The plan from the start was to build a motorcycle that would compete with custom built American race bikes‚ but be affordable for people that wish to have a go at this sport. It took a lot of visits to different manufacturers before they found one that believed in his vision. Since then it
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Marketing Mix Report Braaap is an Australian company which operates as well in USA producing dirty bikes for all ages and gender. It is a company that provides good conditions for the consumer buying their bikes with stores located around the country and online options to choose the best way to obtain a bike. The main characteristic of Braaap’s is to sell products for dirty bikes with the highest quality in the world. The brand is known across Australia as the biggest store online in the market
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Customer Service Provided! Braaap intends to provide customers with the utmost support and assistance before and after their purchase. Customers deal with experienced and knowledgeable staff who are trained and educated on their subject. Staff know their questions and their answers. When customers feel they are valued and appreciated‚ a certain level of trust is built between them and the company. How staff deal with customers also adds to the overall company reputation.! Braaap also uses social networking
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ANC120188 Student name: Hantong Xiao Trainer: Ram Introduction In this assessment I will talk about how the braaap organisation identifies the key characteristics of products and services and their effect on the market. At braaap their main product is superlight motorcycle’s design and test in Australia. Also they organized superlight riding and racing‚ and how braaap run a business online and how it is success. Products and services All braaarp motorcycles are design and tested in
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and services and their significance to the market. braaap began with the vision of making motorcycling more enjoyable and more accessible‚ enabling more people to experience what we love about motorcycling. Organisation’s marketing The bike is our masterpiece‚ we are motorcyclists‚ but it’s the community we have created that sets us apart from the crowd. From our “Learn to Ride” program to our braaap race series‚ in-store ride nights‚ the braaap ride club and of course “Lifetime Coaching” With a
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BRAAAP Product Report Introduction Braaap began with the vision of making motorcycling more enjoyable and more accessible‚ enabling more people to experience what we love about motorcycling. In an over competitive industry dominated by just a few well-established and familiar brands it’sBraaap’sjob as an emerging brand to punch above our weight. Braaap have to outdo our competitors in componentry‚ Braaap have to outdo their warranty‚ Braaap have to offer more customization‚ Braaap have to make
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retrailer in AUS is the slogan of Braaap. This paper would explained the market mix strategies used at Braaap to become a successful company in business of dirt bike‚ pit bike and mini bike. Pricing‚ Promotion‚ Products‚ Channels of distribution and Customer Serviced are the key ingredients at Braaap. The report would give the samples approaching to customer. Pit bike‚ Dirt Bike‚ Mini Bike and their parts and accessories are available to shop online and in store. Braaap offers their own brand name bike
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About Braaap braaap is the leading brand in pit bikes and we are proud to be the only dirt bike on the planet to offer a LIFETIME WARRANTY. braaap is believed to be the best dirt bike of its type in the world. braaap is not just an online store. We have 4 braaap concept SUPERSTORES around Australia with more in the process of opening braaap is the original Superlite. Our dirt bikes are built for adults and can handle a beating. The braaap motorcycles are designed and tested in Australia and
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to the market. The key characteristics of Braaap is to meet to the motor enthuses with products based on motocross equipment‚ riding wear and casual wear with the consistent updates on news from around the world with new designs and motocross equipment. This is also allowing communication through the public and the dealers of motocross dealers with schools based on how to learn how to ride with links to dealerships for test driving opportunities. Braaap also promotes up and coming riders through
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