braaap mix 5 10
4c. The Level Of Customer Service Provided! Braaap intends to provide customers with the utmost support and assistance before and after their purchase. Customers deal with experienced and knowledgeable staff who are trained and educated on their subject. Staff know their questions and their answers. When customers feel they are valued and appreciated, a certain level of trust is built between them and the company. How staff deal with customers also adds to the overall company reputation.! Braaap also uses social networking as a tool to effectively connect and maintain contact with their customers. Social networking is a large part of the lives of their customer base (20-35 year olds), so this is an extremely efficient and effective method of reaching out to these people. Braaap does this through websites including Facebook, Twitter, Youtube, Google+ and through their own blog.
5. Potential Customer Base & Key Pressure Points! Braaap has identified their target customer base as people who have a passion for motorcycling whether it be professional or just as a hobby. There is a large age gap in Braaap’s target market. Braaap provides suitable products for people as young as 5 and as old as 60. The biggest slide of their clients are young people ranging in age from 20 to 35 years old. Most of these customers have a passion for practicing motorcycling as a hobby or a lifestyle. Braaap’s customer base can consists of students, professionals and retirees. To remain successful in the market and also to expand their customer base, Braaap must attract more men and women to the sport to increase their customer intake and product awareness.! It is imperative to make sure that Braaap’s products and services are available to cover all of their intended demographic. They achieve this through their website and through social networking. The Braaap website is convenient for customers as they can browse and purchase in the comfort of their own home. However, stores in a variety of
5. Potential Customer Base & Key Pressure Points! Braaap has identified their target customer base as people who have a passion for motorcycling whether it be professional or just as a hobby. There is a large age gap in Braaap’s target market. Braaap provides suitable products for people as young as 5 and as old as 60. The biggest slide of their clients are young people ranging in age from 20 to 35 years old. Most of these customers have a passion for practicing motorcycling as a hobby or a lifestyle. Braaap’s customer base can consists of students, professionals and retirees. To remain successful in the market and also to expand their customer base, Braaap must attract more men and women to the sport to increase their customer intake and product awareness.! It is imperative to make sure that Braaap’s products and services are available to cover all of their intended demographic. They achieve this through their website and through social networking. The Braaap website is convenient for customers as they can browse and purchase in the comfort of their own home. However, stores in a variety of