References: 1) AirAsia. (2011). AirAsia Corporate Profile‚ Vision and Mission‚ Airasia‚ http://www.airasia.com/my/en/corporate/corporateprofile.page?‚ retrieved on 16th July 2011. 2) Atkinson‚ A.A.‚ Kaplan‚R.S.‚ Matsumura‚ E.M. & Young‚ S.M. (2012). Management Accounting – Information for Decision Making
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for everyone. Since 2001 AirAsia has risen to become the world’s best LCC‚ with a very large route network. AirAsia continues to pave the way for low cost flights through its innovative business selections. Vision: To be the largest low cost airline in Asia. Mission: 1- To be the best company to work for where employees are treated as a part of a big family. 2- Create a globally recognized brand. 3- Achieve the lowest cost so that everyone can fly with AirAsia. Values: 1- Safety
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Suggest three contingencies AirAsia should consider and rationalize your choice. What are the main modifications to the current marketing strategy should AirAsia undertake to respond to these contingencies. There are number of threats that AirAsia faces thus it should have well-prepared contingency plans in case certain situations occur. The following part focuses on analyzing three main contingencies that AirAsia should take into consideration as well as the modifications to the current marketing
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COMPANY FACT SHEET Company: AirAsia Berhad Company No: 284669-W Full address: LCC Terminal‚ Jalan KLIA S3‚ Southern Support Zone Kuala Lumpur International Airport 64000 Sepang‚ Selangor Darul Ehsan Phone number: +603 2171 9333 (Booking) +603 2171 9222 (Inquiry) Website: http://www.airasia.com Company activity: Airline Company TABLE OF CONTENTS INTRODUCTION 01 PRESENTATION OF THE FIRM 02 NAME AND LEGAL STATUS 02 HISTORY
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118 Part Two Understanding the Marketplace and Consumers VIDEO TOMS Shoes Case on how TOMS executes its strategy within the constantly changing marketing environment. After viewing the video featuring TOMS Shoes‚ answer the following questions about the marketing environment: What trends in the marketing environment have contributed to the success of TOMS Shoes? Did TOMS Shoes first scan the marketing environment in creating its strategy‚ or did it create its strategy and fit the strategy
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Marketing Strategy Air Asia’s quirky means of promotion has certainly helped make the airline a household name. Yet‚ barely eight years ago when it began operations‚ Air Asia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included that preventing it from taking off. Today‚ the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes‚ with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been
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AirAsia BERHAD MARKETING PLAN No. CONTENTS PAGE 1.0 Executive Summary 1-2 2.0 Introduction 3 2.1 Background and History of AirAsia 3-4 2.2 Vision Statement 5 2.3 Mission Statement 5 2.4 Objectives 5 3.0 Environmental Analysis 6 3.1 PESTEL Analysis 6 3.1.1 Political Factors 7-8 3.1.2 Economic Factors 8-9 3.1.3 Social Factors 9-11 3.1.4 Technological Factors 11 3.1.5 Environmental Factors 11-12 3.2
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Our top picks in order of preference are MAHB‚ MAS and AirAsia. Mohshin Aziz mohshin.aziz@maybank-ib.com (603) 2297 8692 2012 was tough‚ but relatively well managed. In 2012‚ passenger traffic growth in Malaysia was 5.0%‚ lower than its 10-year CAGR of 7.0% and the regional peers’ growth of 5%-14%. This slower growth was due to MAS cutting capacity by 12% on its underperforming routes. This action has benefited AirAsia and AirAsia X immensely as seen by their record load factors. Airlines
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------------------------------------------------- Image via Wikipedia . I read an article about Tony Fernandes‚ the CEO of AirAsia‚ in The Economist today that got me thinking. Thinking about the last few articles I’ve written about United Airlines‚ RyanAir and Southwest Airlines – on how they make money off their customers – what what works and what doesn’t. There’re a lot of airlines in the US and Europe can learn from Tony Fernandes and AirAsia (+ Azran and AirAsiaX). Here’s how the article in The Economist ended. “Mr Fernandes
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Question 1 Discuss the growing demand for logistics. (10m) The reason for the rapid growth of the logistics industry can be attributed to the fact that a majority of the companies dealing in logistics operations target clients of medium size instead of targeting the stalwarts of the logistics industry. Nowadays‚ the advance IT technologies had make the internet retail or online shopping is growing rapidly and this will be an increasing source of demand for both large and smaller logistics units
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