Abstract Separation of the compound ethanol from alcoholic beverages‚ such as vodka‚ involves the process of distillation. Distillation is the separation of volatile substances mixed with nonvolatile substances by boiling the mixture to alter the phase of the volatile substance. The researchers used the simple distillation set up to conduct the experiment. 25 ml of The Bar Vodka was used and 7 ml of distillate was collected before a temperature of 95 degrees Celsius was reached. Collected distillate
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trend for sales as that for the four months of 1972 would be followed for the rest of the months of the 1972. Sales prediction for annual demand for year 1972 Feb Mar Apr May Total Sales Percentage Change over 1971 Annual Demand Vodka 1971 128 136 233 219 716 2455 1972 210 303 275 463 1251 74.72 4289 Gin 1971 51 52 74 157 334 1421 1972 166 142 133 213 654 95.81 2782 Scotch 1971 79 82 151 66 378 800 1972 82 68 66 38 254 -32.80 538 Whiskey
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In 1839 Don Facundo Bacardi y Massó immigrated to Santiago de Cuba from Spain. After years of experimentation he perfected a lighter and milder rum than the rough and unrefined traditional rums of the time. Taking the image of the fruit bats that lived in the rafters of his tin-roofed distillery‚ he created a brand that became know the world over as BACARDI Rum. The company grew steadily‚ aided by a stream of Americans visiting Cuba during prohibition in the 1920’s. Bacardi began opening distilleries
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means of a cool condenser‚ and collecting the condensation thereafter. Distilling is used in many practical ways such as purifying contaminates out of water to obtain clean water for drinking‚ to produce a variety of alcoholic beverages like vodka or whiskey‚ refining oils such as the gasoline we put in our cars‚ to make aromatic perfumes‚ and in natural food flavorings (Maxfield‚ 2013.)There are many different ways of distilling‚ but this experiment uses fractional distillation as the method
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utilizing recycled materials to create a contemporary piece that speaks to African historical traditions and art practices. One common material found in the artwork is aluminum labels of local Nigerian alcohol brands including whiskey‚ rum‚ brandy‚ vodka and others. The labels are then weaved together by copper wires to create a large cloth of aluminum. Anatsui used this medium to show the significance of the relationship between Europe and Africa. It correlates the earliest contact between the two
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TABLE OF CONTENTS SR No. CONTENTS PAGE NO. 1 Industry Overview 6 2 Product Segments 19 3 Beer 4 Wine 24 5 IMFL 28 6 Company – United Spirits 36 7 Financials 47 8 Conclusion 50 9 Bibliography 51 EXECUTIVE SUMMARY The alcoholic beverages industry in India is at an inflexion point. Given the favorable demographics‚ higher bargaining power following industry consolidation and favorable change in operating environment‚ the party has just begun. Robust volume growth is
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followed for the rest of the months of the 1972. Sales prediction for annual demand for year 1972 | | | | | | | | | | | | Feb | Mar | Apr | May | Total Sales | Percentage Change over 1971 | Annual Demand | | | | | | | | | Vodka | | | | | | | | 1971 | 128 | 136 | 233 | 219 | 716 | | 2455 | 1972 | 210 | 303 | 275 | 463 | 1251 | 74.72 | 4289 | Gin | | | | | | | | 1971 | 51 | 52 | 74 | 157 | 334 | | 1421 | 1972 | 166 | 142 | 133 | 213
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wine‚ vodka‚ tequila etc. 3. Market Development – new market‚ existing product 4. Vodka top selling in U.S. 5. Light drinkers (31% of U.S.) 6. Economic Market- Monopolistic Competition B. Product 1. Seco/Suo 2. Other alcoholic beverages – gin‚ rum‚ whiskey‚ cognac‚ wine and anis 3. Seco treated as member of vodka category in U.S. 4. Benefits i. Core- Experience of unique drink (brand name) ii. Secondary. 1) Easy mixing with numerous beverages or juices. 2) Alternative to vodka 3) Unique
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Indian liquor industry – Regulatory hangover to continue The Indian liquor industry is a high-risk industry‚ primarily on account of the high taxes and innumerable regulations governing it. As a result‚ liquor companies suffer from low pricing flexibility and have inefficient capacities‚ which‚ in turn‚ have led to low margins and weak financial profiles. Moreover‚ even though the two large liquor groups in the country enjoy a majority market share‚ the price-sensitive nature of the industry
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Time in a Bottle Whether it was from the pressures of the fear of death‚ the expectations he had always lived with‚ or some other inexplicable reason‚ Mickey Mantle soon started what was to be a lifelong pattern of alcohol abuse when he first came to the Yankees. In his autobiography The Mick he writes: "If I tasted the high life in 1951‚ I got a bellyful starting in 1952 — especially on the road. Parties‚ flashy people‚ hard liquor‚ staying out really late. Billy and I were often the life of
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