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Marks and Spenser Global Market Participation:
Marks and Spenser has adopted a Proactive approach claiming to become the most sustainable retailer in the world by 2015. In 2007 they formulated a plan A with 100 commitments to face the challenges of the future. The company focused on doing the right thing from CSR to Looking after the people to giving something back to the community. As the population grows it puts more pressure on the precious resources. Therefore with few changes it successfully participated in Global Market.
I. Transferable Business Model
M& S is Build Partnership on Value, Trust, Quality, Service and Innovation. With its failure in French market with clothing line, M&S had to rethink their business model and locally adapt to the needs of the customers. ‘Plan A’ was launched with the intension to change the perception of people regarding M&S being just a British Brand thereby using transferable business model. M&S is using environmentally friendly practices to conserve the natural resources, help the people by social welfare, and reduce wastes and pollutions.
II. Leverageable Competitive Advantage
With Plan A with 100 commitments the company went Green It reduced
i. Carbon emissions ii. Energy efficient & Reduced Fuel Consumption iii. Helping farmers to create a greener energy iv. Zero wastage
v. Reducing Packaging & recycling it vi. Beauty products are not tested on animals vii. Protecting wildlife
Marks and Spenser is working for the people building a reputable image and giving back to the society
III. Value Chain Advantage
M&S has a strong reliable suppliers whom they help to reduce farming cost ad train them to be more efficient in their farming. They have a well coordinated and well managed value chain system where suppliers, producers, distributors and retailers are working together to benefit the company.
IV. Scale & Scope Advantage
By going green the company is reducing waste and catering the needs of conscious consumers. The
Marks and Spenser has adopted a Proactive approach claiming to become the most sustainable retailer in the world by 2015. In 2007 they formulated a plan A with 100 commitments to face the challenges of the future. The company focused on doing the right thing from CSR to Looking after the people to giving something back to the community. As the population grows it puts more pressure on the precious resources. Therefore with few changes it successfully participated in Global Market.
I. Transferable Business Model
M& S is Build Partnership on Value, Trust, Quality, Service and Innovation. With its failure in French market with clothing line, M&S had to rethink their business model and locally adapt to the needs of the customers. ‘Plan A’ was launched with the intension to change the perception of people regarding M&S being just a British Brand thereby using transferable business model. M&S is using environmentally friendly practices to conserve the natural resources, help the people by social welfare, and reduce wastes and pollutions.
II. Leverageable Competitive Advantage
With Plan A with 100 commitments the company went Green It reduced
i. Carbon emissions ii. Energy efficient & Reduced Fuel Consumption iii. Helping farmers to create a greener energy iv. Zero wastage
v. Reducing Packaging & recycling it vi. Beauty products are not tested on animals vii. Protecting wildlife
Marks and Spenser is working for the people building a reputable image and giving back to the society
III. Value Chain Advantage
M&S has a strong reliable suppliers whom they help to reduce farming cost ad train them to be more efficient in their farming. They have a well coordinated and well managed value chain system where suppliers, producers, distributors and retailers are working together to benefit the company.
IV. Scale & Scope Advantage
By going green the company is reducing waste and catering the needs of conscious consumers. The