Macro environment
definition of Kroon and which describe the macro environment, can be identified and examined. These There are a number of common approaches how the external factors, which are mentioned in the factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political, economic, social and technological. Two more factors, the environmental and legal factor, are defined within the PESTEL analysis (or PESTLE analysis).
The segmentation of the macro environment according to the six presented factors of the PESTEL analysis is the starting point of the global environmental analysis.
PESTEL analysis[edit]
The six environmental factors of the PESTEL analysis are the following:
Political factors[edit]
• Taxation Policy
• Trade regulations
• Governmental stability
• Unemployment Policy, etc.
Economical factors[edit]
• Inflation rate
• Growth in spending power
• Rate of people in a pensionable age
• Recession or Boom
• Customer liquidations
Socio-cultural[edit]
• Age distribution
• Education levels
• Income level
• Consumerism
• Population growth
• Life expectancies
• Expectation of society from the business
Technological factors[edit]
• Internet
• E-commerce
• Social Media
• Electronic Media
Environmental factors[edit]
• Competitive advantage
• Waste disposal
• Energy consumption
• Pollution monitoring, etc.
Legal factors[edit]
• Unemployment law
• Health and safety
• Product safety
• Advertising regulations
• Product labeling
• labor laws etc.[5]
Mesoenvironment[edit]
The meso-level is settled between the macro- and the micro-level. This field deals with the design of the specific environment of the enterprises. It is of decisive importance that the layout of the physical infrastructure (transport, communication and power distribution systems) and of the sector policies, especially of the education, research and technology policy, are oriented towards competitiveness.
The segmentation of the macro environment according to the six presented factors of the PESTEL analysis is the starting point of the global environmental analysis.
PESTEL analysis[edit]
The six environmental factors of the PESTEL analysis are the following:
Political factors[edit]
• Taxation Policy
• Trade regulations
• Governmental stability
• Unemployment Policy, etc.
Economical factors[edit]
• Inflation rate
• Growth in spending power
• Rate of people in a pensionable age
• Recession or Boom
• Customer liquidations
Socio-cultural[edit]
• Age distribution
• Education levels
• Income level
• Consumerism
• Population growth
• Life expectancies
• Expectation of society from the business
Technological factors[edit]
• Internet
• E-commerce
• Social Media
• Electronic Media
Environmental factors[edit]
• Competitive advantage
• Waste disposal
• Energy consumption
• Pollution monitoring, etc.
Legal factors[edit]
• Unemployment law
• Health and safety
• Product safety
• Advertising regulations
• Product labeling
• labor laws etc.[5]
Mesoenvironment[edit]
The meso-level is settled between the macro- and the micro-level. This field deals with the design of the specific environment of the enterprises. It is of decisive importance that the layout of the physical infrastructure (transport, communication and power distribution systems) and of the sector policies, especially of the education, research and technology policy, are oriented towards competitiveness.