e-portfolio
Group E-Portfolio
-Product
The product which we have created will enter into the fashion industry, specifically the winter clothing market. It is a line of fashionable winter clothing, e.g. jackets, hats and gloves that are all internally heated and made from sustainable and environmentally friendly resources. We have named the company behind our product 'Aurora', based on the spectacular natural phenomenon that occurs in areas close to the north and south poles, which are all in cold climates. The decision to launch this product is based on three factors: fashion appeal, environmental issues and a market gap.
-The fashion appeal of these products is that, due to its technology, it negates the requirement of big bulky winter coats, therefore appearing more fashionable, especially to the younger generation who are conscious of, and like to display their figure.
-The products also aim to tackle a number of environmental issues. It is to be made from sustainable material in an ethical manner. It also tackles the usage of large animal furs in cold climates, especially since many of the animals used are quickly becoming, or already are endangered. These aspects of our product will appeal greatly to people who express concern for the environment, thus giving us a boost in the market for people who purchase items that are Fair-trade and wish to avoid paying companies that produce their goods unethically and controversially.
-There has been a gap identified in the market for a product of this kind. Although there are big players in the winter clothing market such as The North Face and Berghaus, neither of these corporations develop products in the ethical manner which ours are and no other company has a heating system like ours. Although there are a few companies which produce heated clothing, they all use primitive technology and are all very small and relatively unknown companies.
Designs will be similar to this, but without compromising
-Product
The product which we have created will enter into the fashion industry, specifically the winter clothing market. It is a line of fashionable winter clothing, e.g. jackets, hats and gloves that are all internally heated and made from sustainable and environmentally friendly resources. We have named the company behind our product 'Aurora', based on the spectacular natural phenomenon that occurs in areas close to the north and south poles, which are all in cold climates. The decision to launch this product is based on three factors: fashion appeal, environmental issues and a market gap.
-The fashion appeal of these products is that, due to its technology, it negates the requirement of big bulky winter coats, therefore appearing more fashionable, especially to the younger generation who are conscious of, and like to display their figure.
-The products also aim to tackle a number of environmental issues. It is to be made from sustainable material in an ethical manner. It also tackles the usage of large animal furs in cold climates, especially since many of the animals used are quickly becoming, or already are endangered. These aspects of our product will appeal greatly to people who express concern for the environment, thus giving us a boost in the market for people who purchase items that are Fair-trade and wish to avoid paying companies that produce their goods unethically and controversially.
-There has been a gap identified in the market for a product of this kind. Although there are big players in the winter clothing market such as The North Face and Berghaus, neither of these corporations develop products in the ethical manner which ours are and no other company has a heating system like ours. Although there are a few companies which produce heated clothing, they all use primitive technology and are all very small and relatively unknown companies.
Designs will be similar to this, but without compromising