Patagonia Rhetorical Devices
When an individual is searching for sustainable outdoor clothing, a number of companies will want to showcase their product in the most effective way possible to appeal to their customers. A retail website is a simple yet effective way for a company to broadcast their merchandise and present details to potential buyers who are searching for their genre of merchandise. The company of Patagonia specifically uses their homepage in a particular way in order to appeal to their target audience effectively. The strategies used by Patagonia contribute to the success of the company and maintain their reputation. The strategies used by Patagonia on their website include a detailed history of the company and their support for sustaining the environment and individuals using their product for outdoor activities and sports. Though Patagonia successfully reaches out to an audience of those who love the outdoors sustainable clothing, they encourage customers using several rhetorical
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When examining the website the customer is able to fully understand the history behind the company’s tradition and how they stick to this tradition. The website explains how Patagonia’s founder was Yvon Chouinard who was a dedicated climber who began selling his gear that he made by hand then had built a company that was famous for outdoor equipment all across the world. Yvon Chouindard partnered with Tom Frost who was also an American rock climber. The fact that the company was started by men who are experienced rock climbers and enjoy spending their time outdoors it proves to their customers that this merchandise was made by those who know exactly produce practical and sustainable clothing. Knowing that the company’s tradition was began and is upheld by those who share common interests with their customers such as mountain climbing and biking a customer can have more confidence in the product they are
When examining the website the customer is able to fully understand the history behind the company’s tradition and how they stick to this tradition. The website explains how Patagonia’s founder was Yvon Chouinard who was a dedicated climber who began selling his gear that he made by hand then had built a company that was famous for outdoor equipment all across the world. Yvon Chouindard partnered with Tom Frost who was also an American rock climber. The fact that the company was started by men who are experienced rock climbers and enjoy spending their time outdoors it proves to their customers that this merchandise was made by those who know exactly produce practical and sustainable clothing. Knowing that the company’s tradition was began and is upheld by those who share common interests with their customers such as mountain climbing and biking a customer can have more confidence in the product they are