Case Report Patagonia
Case ReportPatagonia was founded by Yvon Chouinard in 1972. The company is located in Ventura, CA. Yvon Chouinard got his beginning as a climber in 1953 as a 14 year old member of the Southern California Falconry. Patagonia grew from a small company that made tools for climbers. Chouinard built the company into one of the most successful outdoor clothing company and is one of the steadfastly committed companies to being environmental friendly. Chouinard’s values reflect those of a business started by a group of climbers, and surfers and the style they have endorsed.
Based on what we learned as a group, Chouinard made a statement quote, “They are scared to death of everything. My company exists, basically, to take those risks and prove that it is a good business.” (Patagonia 1972). With that being said, the company determines their possibilities of taking risks from a business practical and environmental perspective. The company took a big risk in 1966 because they switched from a regular cotton company to start using organic fibers. By doing so, the company took a risk financially, because an organic fiber is a highly expensive product that is being used a lot in today’s clothing. Within all of this, the Patagonia Inc. went through financial complications resulting in their lack of planning, developing a budget, and distributing resources.
Patagonia should allow all of Yvon Chouinard’s ideals to be passed on to the next person who becomes in authority of the company. By allowing this to happen, the next president or CEO would have an understanding of how the company Patagonia’s mechanism. It is also better for the next leader of Patagonia to derive from the family of Yvon Chouinard. The reason is many family businesses usually have their descendants take over for the previous person in control. Furthermore, by permitting this future frontrunners of the Chouinard family will be able to pass the details of his organic material that has become an essential quantity
Based on what we learned as a group, Chouinard made a statement quote, “They are scared to death of everything. My company exists, basically, to take those risks and prove that it is a good business.” (Patagonia 1972). With that being said, the company determines their possibilities of taking risks from a business practical and environmental perspective. The company took a big risk in 1966 because they switched from a regular cotton company to start using organic fibers. By doing so, the company took a risk financially, because an organic fiber is a highly expensive product that is being used a lot in today’s clothing. Within all of this, the Patagonia Inc. went through financial complications resulting in their lack of planning, developing a budget, and distributing resources.
Patagonia should allow all of Yvon Chouinard’s ideals to be passed on to the next person who becomes in authority of the company. By allowing this to happen, the next president or CEO would have an understanding of how the company Patagonia’s mechanism. It is also better for the next leader of Patagonia to derive from the family of Yvon Chouinard. The reason is many family businesses usually have their descendants take over for the previous person in control. Furthermore, by permitting this future frontrunners of the Chouinard family will be able to pass the details of his organic material that has become an essential quantity