Blue Sweater Chapter Summary
People want to be successful in their business, and they use different marketing strategies to improve their business. In chapter 15, the author of The Blue Sweater Jacqueline Novogratz talked about A to Z Textiles in Arusha, Tanzania, and how they sold their product. In chapter 11,12, and 13 our business book, Contemporary Business, explain about marketing and how it works. A to Z Textiles used several marketing strategies to sell their net.
The first strategy that A to Z Textiles used is product and distribution strategies. “Product is a bundle of physical, service, and symbolic characteristics designed to satisfy consumer wants” (Contemporary 336). At that time, many people died because of malaria, and a man named Eliarehemu in Tanzania …show more content…
These strategies are so important to improve business and to sell more products. Novogratz says, “we experimented with selling bed nets at different prices and studied what people might be willing to pay for bed nets in various situations. While some villagers were indeed willing to pay $3 or $4, the majority of rural East Africans moved more quickly to buy them at $1 price point, and still, a large group couldn’t afford to pay anything” (261). To solve the price problem, the company agreed to build a small sales force of women to see the result if they tried to sell the product door to door, but in the first month, 3 women stole some of the nets. After that, the company required that every woman should take full responsibility and they will pay full payment for any missing or stolen nets. Their policy was a great idea because no nets were taken after that. The women did some promotion to sell the net like “’you put the bed net on your floor…and all the bugs go away, not just the mosquitoes. Can you imagine? You can sleep the whole night long because there is no buzzing in your ears, and your children will do better in school because they won’t be so tired…. the color is beautiful, and you can hang the nets in your windows so that your neighbors know how much you care about your family” (262). The women did not use words like “must” and “should” when they promote, and the company were
The first strategy that A to Z Textiles used is product and distribution strategies. “Product is a bundle of physical, service, and symbolic characteristics designed to satisfy consumer wants” (Contemporary 336). At that time, many people died because of malaria, and a man named Eliarehemu in Tanzania …show more content…
These strategies are so important to improve business and to sell more products. Novogratz says, “we experimented with selling bed nets at different prices and studied what people might be willing to pay for bed nets in various situations. While some villagers were indeed willing to pay $3 or $4, the majority of rural East Africans moved more quickly to buy them at $1 price point, and still, a large group couldn’t afford to pay anything” (261). To solve the price problem, the company agreed to build a small sales force of women to see the result if they tried to sell the product door to door, but in the first month, 3 women stole some of the nets. After that, the company required that every woman should take full responsibility and they will pay full payment for any missing or stolen nets. Their policy was a great idea because no nets were taken after that. The women did some promotion to sell the net like “’you put the bed net on your floor…and all the bugs go away, not just the mosquitoes. Can you imagine? You can sleep the whole night long because there is no buzzing in your ears, and your children will do better in school because they won’t be so tired…. the color is beautiful, and you can hang the nets in your windows so that your neighbors know how much you care about your family” (262). The women did not use words like “must” and “should” when they promote, and the company were