Walt Disney
Case 20 The Walt Disney Company: Its Diversification Strategy in 2012
1. What is Walt Disney Company’s corporate strategy? Explain.
The company has three strategy the first one is creating high-quality family content. Disney want to make sure the content they provide must be high quality. Disney had also made much of its content available digitally, including its WatchESPN services for Internet, smartphone, and table computer users, its growing list of Disney Publishing e-book offerings, and family content available through its partnership.
The second strategy is exploiting technological innovations to make entertainment experiences more memorable. Disney do everything to make their park and content be perfect. Disney’s corporate strategy called for sufficient capital to be allocated to its core theme parks and resorts business to sustain its advantage in the industry. The company expanded the range of attractions at its Disney California Adventure park with the addition of the $75 million World of Color water and light show in 2010 and the $200 milion Radiator Springs outdoor race track in Cars Land in 2012.
The third strategy is international expansion. Disney’s international expansion efforts were largely directed at exploiting opportunities in emerging markets. In 2012, the Disney Channel reached 75 percent of viewers in China and Russia and was available in more than 100 countries, compared to 19 countries in 2002. Disney opened a Toy Story Land attraction at Hong Kong Disneyland in 2011 and had two more lands planned for the Hong Kong resort.
2. What is the assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business portfolio?
The industry attractiveness assessment clearly shows that the media networks and the parks and resorts industries are the most attractive to Disney. Both of these industries have a high cross industry strategic fit and large market size and
1. What is Walt Disney Company’s corporate strategy? Explain.
The company has three strategy the first one is creating high-quality family content. Disney want to make sure the content they provide must be high quality. Disney had also made much of its content available digitally, including its WatchESPN services for Internet, smartphone, and table computer users, its growing list of Disney Publishing e-book offerings, and family content available through its partnership.
The second strategy is exploiting technological innovations to make entertainment experiences more memorable. Disney do everything to make their park and content be perfect. Disney’s corporate strategy called for sufficient capital to be allocated to its core theme parks and resorts business to sustain its advantage in the industry. The company expanded the range of attractions at its Disney California Adventure park with the addition of the $75 million World of Color water and light show in 2010 and the $200 milion Radiator Springs outdoor race track in Cars Land in 2012.
The third strategy is international expansion. Disney’s international expansion efforts were largely directed at exploiting opportunities in emerging markets. In 2012, the Disney Channel reached 75 percent of viewers in China and Russia and was available in more than 100 countries, compared to 19 countries in 2002. Disney opened a Toy Story Land attraction at Hong Kong Disneyland in 2011 and had two more lands planned for the Hong Kong resort.
2. What is the assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business portfolio?
The industry attractiveness assessment clearly shows that the media networks and the parks and resorts industries are the most attractive to Disney. Both of these industries have a high cross industry strategic fit and large market size and
Cited: CSIMarket.com. (n.d.). Walt Disney Company. Retrieved from CSIMarket.com: http://csimarket.com/stocks/compet_glance.php?code=DIS