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FIN 370's Strategic Initiative: The Walt Disney Company

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FIN 370's Strategic Initiative: The Walt Disney Company
Strategic Initiative: The Walt Disney Company
FIN/370
February 17, 2014

Strategic Initiative: The Walt Disney Company
The Walt Disney Company is a global brand recognized throughout the world. As part of an Oligopoly market structure the Walt Disney Company works tirelessly to maintain its reputation, integrity, and social responsibility to the communities of the world through quality entertainment and communication tools for the entire family. According to Disney, “Disney’s performance in fiscal 2013 reflects the impact of the company’s acquisitions and capital investments and long-term strategy focused on exceptional creativity, innovative use of technology and global growth.” The Walt Disney Company’s plans are a part of the company’s goals which is to be the world’s leader in entertainment and communication. In order for the Walt Disney Company to keep its influence in the world of entertainment and communication, the Disney Company has continually used its revenues and profits to grow its brand name and products around the world by introducing the different cultures of the world in one location. One example …show more content…
Through well thought strategic planning and financial planning, the Walt Disney Company continues to influence the people of the world with entertainment and communication. The success of Disney Land Park in Anaheim, California and Disney World in Orlando, Florida guided the Walt Disney Company with the vision to become the company it is today. Financial forecasting and financial analysis of previous initiatives along with marketing helped the Walt Disney Company to expand and introduce new initiatives. Successfully managing the company’s capital budgets, working capital and corporate risk have been crucial to the financial health of the Walt Disney Company we recognize
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