Walt Disney Csr
Corporate Social Responsibility for the Walt Disney Company
Analysis: Is The Walt Disney Company Socially Responsible?
In my studies of The Walt Disney Company, I have found them to be a socially responsible company. The definition of corporate social responsibility goes as follows: “Corporate Social Responsibility is seriously considering the impact of the company’s actions on society.” (Carroll & Buchholtz, pg 30). According to The Walt Disney Company’s website (WWW.Disney.com/corporate) the six main components of their approach to corporate responsibility include, Business Standards and Ethics, Corporate Governance, Community, Disney’s Environmentaltiy, and International Labor Standards. The Walt Disney Company has, in many ways, proven to the world that they care about what’s happening in the world and is trying to make the world a better place for everyone. The Walt Disney Company has contributed to many charities and is trying to set a good example to their target audience, mainly children. Since children are the target audience, Disney has many responsibilities to make sure they do not promote or endorse behavior that would not be socially acceptable. In my opinion, The Walt Disney Company has a massive influence on other companies and is trying to lead by example. The Walt Disney Company has implemented many programs over the past few years focusing their concerns on the environment, volunteer work, charities, fighting for a cause. I will go through the many stages on how The Walt Disney Company has proven to be Socially Responsible.
Standards Business and Ethics: In 2006, The Walt Disney Company announced they will help curb child obesity by changing the menu at their many theme parks, and by setting restrictions on the products they endorse with their characters and logos. “The initiative, which focuses on kid-centric products only, will include limiting licensing deals to foods with certain percentages of fat. The company will also
Analysis: Is The Walt Disney Company Socially Responsible?
In my studies of The Walt Disney Company, I have found them to be a socially responsible company. The definition of corporate social responsibility goes as follows: “Corporate Social Responsibility is seriously considering the impact of the company’s actions on society.” (Carroll & Buchholtz, pg 30). According to The Walt Disney Company’s website (WWW.Disney.com/corporate) the six main components of their approach to corporate responsibility include, Business Standards and Ethics, Corporate Governance, Community, Disney’s Environmentaltiy, and International Labor Standards. The Walt Disney Company has, in many ways, proven to the world that they care about what’s happening in the world and is trying to make the world a better place for everyone. The Walt Disney Company has contributed to many charities and is trying to set a good example to their target audience, mainly children. Since children are the target audience, Disney has many responsibilities to make sure they do not promote or endorse behavior that would not be socially acceptable. In my opinion, The Walt Disney Company has a massive influence on other companies and is trying to lead by example. The Walt Disney Company has implemented many programs over the past few years focusing their concerns on the environment, volunteer work, charities, fighting for a cause. I will go through the many stages on how The Walt Disney Company has proven to be Socially Responsible.
Standards Business and Ethics: In 2006, The Walt Disney Company announced they will help curb child obesity by changing the menu at their many theme parks, and by setting restrictions on the products they endorse with their characters and logos. “The initiative, which focuses on kid-centric products only, will include limiting licensing deals to foods with certain percentages of fat. The company will also
Bibliography: Carroll, Archie B. & Ann K. Buchholtz. Business and Society: Ethics and Stakeholder Management, Sixth edition. United States: South-Western, part of the Thomson Corporation, 2006, Pg30 “Disney’s Enviroport.” www.Disney.com/corporate “Disney Gets the Message.” Business Week. May 13, 2002, i3782. p132 “Disney’s limits on links to fatty kids’ foods speaks to CSR trend.” PR Week (US), Oct 23, 2006 p11 “Mickey Gets Fit.”, Time for Kids, October 27, 2006, Vol. 12 Issue 8, p2-2, 1/2,1C “Mini Mouse.” Broadcasting and Cable, October 23, 2006, v136 i42, pg 30 Story, Louise, Eric Lipton, Andrew Martin contributed reporting. “Disney to do its own testing of character toys for lead paint.” New York Times, September 10, 2007, p1, 0p www.Disney.com/corporate