Wafers India
SUBMITTED BY KAUSHAL V. HIRPARA MBA 3rd SEM
GUIDED BY MR.ASHISH KANJARIA Assistant professor
ACADEMIC YEAR
2010-2012
SUBMITTED TO K.N.V. INSTITUTE OF BUSINESS MANAGEMENT RAJKOT AFFILIATED TO GUJARAT TECHNOLOGICAL UNIVERSITY AHMEDABAD
In 1976 Bhikhubhai, chandubhai, and kanubhai virani supplying wafers and namkeen of local brands to the patrons of Astron cinema, Rajkot. Due to short supply of the product they decided to make their own product line.
In 1982 company establish semi-automatic plan near vad-vajdi, kalwad
road, Rajkot .
Capacity of production at beginning 200kg per hour and current capacity is
1000-1200kg per hour.
Plant cover 85000sq.m. area in the outskirts of the Rajkot city.
vision of the company is that they make at least one product for every occasion is a clear – cut vision of Balaji Group. This vision meets the buying capacity of an average Indian and it also reflects the motto to the provide best Quality product line.
The
PRODUCT LIST
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
POTATO SALTED WAFERS MASALA POTATO WAFERS TOMATO MASTI CHAT CHASKA CREM ONION MASALA DHOOM BANANA MARI WAFERS BANANA MASALA WAFERS FARALI CHEVDO RAJVADI CHEVDO RATLAMI SEV SING BHUJIYA SING BHUJIYA NIMBU MUNG DAL CHANA DAL
16. MASALA SING 17. THIKA MITHA MIX 18. KHATTA MITHA MIX 19. GATHIYA 20. CHATAKA PATAKA CHINSE 21. MASALA MASTI 22. TANGI TOMATO 23. WHEELOS 24. MASALA KHAKHARA 25. METHI KHAKHARA 26. PLAIN KHAKHARA 27. JEERA KHAKHARA 28. ALU SEV 29. VATANA
Kurkure Lays Lehar Uncle chips Atop Oreva Shriji Suraj Krutika Jalaram
PRODUCTION DEPARTMENT MARKETING DEPARTMEN HUMANRESOURCE DEPARTMENT
Production planning & control
Production capacity
Packing department
Channel of distribution
Manufacture>Distributor>Dealer>Retailer>consumer
Marketing mix
Product Price Place Promotion
Recruitment and selection
Human resource information system
Wage and salary
GUIDED BY MR.ASHISH KANJARIA Assistant professor
ACADEMIC YEAR
2010-2012
SUBMITTED TO K.N.V. INSTITUTE OF BUSINESS MANAGEMENT RAJKOT AFFILIATED TO GUJARAT TECHNOLOGICAL UNIVERSITY AHMEDABAD
In 1976 Bhikhubhai, chandubhai, and kanubhai virani supplying wafers and namkeen of local brands to the patrons of Astron cinema, Rajkot. Due to short supply of the product they decided to make their own product line.
In 1982 company establish semi-automatic plan near vad-vajdi, kalwad
road, Rajkot .
Capacity of production at beginning 200kg per hour and current capacity is
1000-1200kg per hour.
Plant cover 85000sq.m. area in the outskirts of the Rajkot city.
vision of the company is that they make at least one product for every occasion is a clear – cut vision of Balaji Group. This vision meets the buying capacity of an average Indian and it also reflects the motto to the provide best Quality product line.
The
PRODUCT LIST
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
POTATO SALTED WAFERS MASALA POTATO WAFERS TOMATO MASTI CHAT CHASKA CREM ONION MASALA DHOOM BANANA MARI WAFERS BANANA MASALA WAFERS FARALI CHEVDO RAJVADI CHEVDO RATLAMI SEV SING BHUJIYA SING BHUJIYA NIMBU MUNG DAL CHANA DAL
16. MASALA SING 17. THIKA MITHA MIX 18. KHATTA MITHA MIX 19. GATHIYA 20. CHATAKA PATAKA CHINSE 21. MASALA MASTI 22. TANGI TOMATO 23. WHEELOS 24. MASALA KHAKHARA 25. METHI KHAKHARA 26. PLAIN KHAKHARA 27. JEERA KHAKHARA 28. ALU SEV 29. VATANA
Kurkure Lays Lehar Uncle chips Atop Oreva Shriji Suraj Krutika Jalaram
PRODUCTION DEPARTMENT MARKETING DEPARTMEN HUMANRESOURCE DEPARTMENT
Production planning & control
Production capacity
Packing department
Channel of distribution
Manufacture>Distributor>Dealer>Retailer>consumer
Marketing mix
Product Price Place Promotion
Recruitment and selection
Human resource information system
Wage and salary