University of Massachusetts - Amherst
University of Massachusetts - Amherst
ScholarWorks@UMass Amherst
International CHRIE Conference-Refereed Track 2009 ICHRIE Conference
Jul 31st, 3:00 PM - 4:00 PM
Dream Destination: A concept of perception of leisure travellers
BO (Wendy) GAO wendy.gao@polyu.edu.hk Hanqin Qiu Zhang
The Hong Kong Polytechnic University, hmhanqin@polyu.edu.hk
BO (Wendy) GAO and Hanqin Qiu Zhang, "Dream Destination: A concept of perception of leisure travellers" (July 31, 2009). International CHRIE Conference-Refereed Track. Paper 26. http://scholarworks.umass.edu/refereed/Sessions/Friday/26
This Empirical Refereed Paper is brought to you for free and open access by the Hospitality & Tourism Management at ScholarWorks@UMass Amherst. It has been accepted for inclusion in International CHRIE Conference-Refereed Track by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact scholarworks@library.umass.edu.
DREAM DESTINATION: A CONCEPT AND PERCEPTION OF LEISURE TRAVELLERS GAO and Zhang: Dream Destination: A concept of perception of leisure travellers GAO, BO (Wendy) PhD candidate The Hong Kong Polytechnic University School of Hotel and Tourism Management Hong Kong, China Email: wendy.gao@polyu.edu.hk ZHANG, Qiu Hanqin The Hong Kong Polytechnic University School of Hospitality and Tourism Email: hmhanqin@polyu.edu.hk ABSTRACT: This exploratory study adopted grounded theory approach to investigate the concept of dream destination and its perception by travellers. The data were collected through three methods: Online travel forum, in-depth interview and focus group. Triangulation of data collected from the above three methods were used to prove that whether several independent sources converge on them, or at least do not oppose them. Based on the iteration of data analysis, the dream destination was classified into six categories and the conceptual framework of dream destination was generated. KEY WORDS: Dream destination,
ScholarWorks@UMass Amherst
International CHRIE Conference-Refereed Track 2009 ICHRIE Conference
Jul 31st, 3:00 PM - 4:00 PM
Dream Destination: A concept of perception of leisure travellers
BO (Wendy) GAO wendy.gao@polyu.edu.hk Hanqin Qiu Zhang
The Hong Kong Polytechnic University, hmhanqin@polyu.edu.hk
BO (Wendy) GAO and Hanqin Qiu Zhang, "Dream Destination: A concept of perception of leisure travellers" (July 31, 2009). International CHRIE Conference-Refereed Track. Paper 26. http://scholarworks.umass.edu/refereed/Sessions/Friday/26
This Empirical Refereed Paper is brought to you for free and open access by the Hospitality & Tourism Management at ScholarWorks@UMass Amherst. It has been accepted for inclusion in International CHRIE Conference-Refereed Track by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact scholarworks@library.umass.edu.
DREAM DESTINATION: A CONCEPT AND PERCEPTION OF LEISURE TRAVELLERS GAO and Zhang: Dream Destination: A concept of perception of leisure travellers GAO, BO (Wendy) PhD candidate The Hong Kong Polytechnic University School of Hotel and Tourism Management Hong Kong, China Email: wendy.gao@polyu.edu.hk ZHANG, Qiu Hanqin The Hong Kong Polytechnic University School of Hospitality and Tourism Email: hmhanqin@polyu.edu.hk ABSTRACT: This exploratory study adopted grounded theory approach to investigate the concept of dream destination and its perception by travellers. The data were collected through three methods: Online travel forum, in-depth interview and focus group. Triangulation of data collected from the above three methods were used to prove that whether several independent sources converge on them, or at least do not oppose them. Based on the iteration of data analysis, the dream destination was classified into six categories and the conceptual framework of dream destination was generated. KEY WORDS: Dream destination,
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