Unilever Situation Analysis
Promise For starters, let me first make you aware about the company Unilever and some important features. Unilever strives to make the environment, which includes consumers, their number one priority. They influence others to be more efficient and help the world around them. Unilever promises its consumers to be more aware of their products while also being environmentally friendly. They provide monetary gifts to charities that provide great community status, and also for go green organizations. Overall, their project or purpose is aimed towards helping people be more people friendly while also being respectable towards their environment. History In the 1890's, William Hesketh Lever, founder of Lever Brothers began searching for his perspectives and ideas to form “sunlight soap”. It was known for its revolution of hygiene and cleanliness for consumers in England. Unilever was formed in 1930. All throughout the 1930-1970’s Unilever succeeded even due to poor economy issues and high inflation. Products are particularly “difficult in the fast-moving consumer goods (FMCG) sector as the big retailers start to flex their muscles” (www.unilever.com). Overview "Unilever's major success has been influenced by such events-- the economic boom, depression, world wars, changing consumer lifestyles and advances in technology" (www.unilever.com). This has all helped to contribute to consumers being able to making more time to take care of their selves and getting more out of life. The success was aimed towards consumers spending less time doing household chores and taking care of their homes. Unilever set up projects that would help improve their employees and establish products that helped social impact. This increased their overall number one priority, hygiene and personal care for their consumers. However,