Haleeb
Table of Contents
Contents
• Company profile o Mission o Vision Statement
• Marketing environment of the company o Analysis of micro environment o Analysis of macro environment
• Analysis of market segments
• Positioning o Value Proposition o Positioning Statement o USP
• Marketing mix o Product
Level of product
Product classification
Individual Product & Service Decision
Product Line
BCG Growth-Share Matrix
Product Life Cycle
Brand Development Strategies o Price
Pricing Approach
Factors Affecting Pricing o Distribution o Promotion
Promotion Mix Strategy
• Competitor Analysis
• SWOT Analysis
• Marketing Organization
• Implementation Plan
• Evaluation and Control
• Conclusion
COMPANY PROFILE
No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily routine. Every day, around the world, people reach for Unilever products.
Unilever Today
Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.
Look in your fridge, or on the bathroom shelf, and you're bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.
VISION OF Unilever
Unilever
Contents
• Company profile o Mission o Vision Statement
• Marketing environment of the company o Analysis of micro environment o Analysis of macro environment
• Analysis of market segments
• Positioning o Value Proposition o Positioning Statement o USP
• Marketing mix o Product
Level of product
Product classification
Individual Product & Service Decision
Product Line
BCG Growth-Share Matrix
Product Life Cycle
Brand Development Strategies o Price
Pricing Approach
Factors Affecting Pricing o Distribution o Promotion
Promotion Mix Strategy
• Competitor Analysis
• SWOT Analysis
• Marketing Organization
• Implementation Plan
• Evaluation and Control
• Conclusion
COMPANY PROFILE
No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily routine. Every day, around the world, people reach for Unilever products.
Unilever Today
Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.
Look in your fridge, or on the bathroom shelf, and you're bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.
VISION OF Unilever
Unilever