The Walt Disney Company is a global brand recognized throughout the world. As part of an Oligopoly market structure the Walt Disney Company works tirelessly to maintain its reputation, integrity, and social responsibility to the communities of the world through quality entertainment and communication tools for the entire family. According to Disney, “Disney’s performance in fiscal 2013 reflects the impact of the company’s acquisitions and capital investments and long-term strategy focused on exceptional creativity, innovative use of technology and global growth.” The Walt Disney Company’s plans are a part of the company’s goals which is to be the world’s leader in entertainment and communication. In order for the Walt Disney Company to keep its influence in the world of entertainment and communication, the Disney Company has continually used its revenues and profits to grow its brand name and products around the world by introducing the different cultures of the world in one location.…
Walt Disney is a major amusement park conglomerate, understanding the dynamics of the business culture, economy, competition, information technology, and adhering to the social responsibility and ethical guidelines that are expected of the company to the stakeholders, along with regulatory forces. The goal of Walt Disney Corporations is to humbly embrace how the cultural differences in a society can be inclusive in working together for the common good of all…
Any organization would need to make sure it is on solid ground before taking a chance on growth and return. Strategically the initiative would be to build a relationship between three solid areas; sell the strategic need first, operational development, and financial planning. Our team paper will illustrate a strategic initiative for the Disney organization as well as identify an initiative discussed in Disney’s Annual Report. The focus will look at how the initiative affects Disney’s financial planning and explain how the initiative can affect the costs as well as sales within this organization. Last but not least, our paper will describe the risks associated with the initiative and financial effects the risks may have to the organization. The conclusion will recap the importance and value of the relationships between the strategic and financial planning initiatives within The Walt Disney Company.…
This research paper will analyze the acquisition and merger of Pixar by Disney. It will evaluate the strategy that led to the merger and acquisition, and will determine whether or not this merger was a wise choice. This paper will also discuss Target Corporation since it has not been involved in any mergers or acquisitions. It will analyze how Best Buy would be a profitable candidate for Target to acquire or merge with, and will explain why Best Buy would be a profitable target. Since Disney operates internationally, it will evaluate its international business-level strategy and international corporate-level strategy. It will also make recommendations for improvement. This paper will propose one business-level strategy and corporate-level strategy that I would consider for Target since it does not operate internationally.…
The Walt Disney Company currently has many strategic plans in action; in 2005 the Company’s CEO, Robert Iger, ordered a restructuring of their Corporate Strategic Planning Division. The strategic planning department is now being incorporated into each of Disney’s four segments which include Studio Entertainment, Parks and Resorts, Consumer Products and Media Networks, as well as Disney’s International Organization. They are also utilizing smaller groups focusing on developing Disney’s five year plan as well as acquisition opportunities, new technologies, and emerging businesses. “Strategic planning will continue to play an important role in identifying the opportunities and challenges presented to our company as we grow our leadership position as the most valuable entertainment brand in the world,” said Mr. Iger in his 2005 announcement of the restructuring project (News Release, para. 3).…
The Walt Disney Company has the mission to be one of the world’s leading producers and…
Disney strives to implement strategic initiatives that further develop the Disney brand, while increasing shareholder value (The Walt Disney Company, 2013). This can be attained through growth initiatives executed by strategic acquisitions. Disney achieved much success in prior acquisition transactions and has endured a few ventures that were not as successful as hoped (Parr, 2012). Nonetheless, Disney’s current focus is on growth initiatives that shall lead to expansion of the organization as well as the many brands offered and licensed by Disney.…
We are looking at a 26 market business that is very diverse. These markets are entrenched with country managers. Hightower has three months for his action. I think the initial direction he must follow is to develop a strategy that introduces a new way of thinking more appropriate for emerging a diverse market and he must immediately take charge, this will be very critical.…
Walt Disney World Company is an international media and entertainment conglomerate. Disney has integrated itself within global culture as a premiere theme park and resort service. Its high quality of standards, unsurpassed customer service, and originality make it like nowhere else in the world. The Walt Disney World Company manages 5 theme park and resorts around the world. Having two based in North America, and with the other 3 based in Europe and Asia. Having been ranked in the top 100 public companies in the world according (Forbes.com, 2014) Disney is seen as having anything but financial difficulty. That however is not the case for one of its prestigious theme parks.…
Disney has many strengths, one weakness, many opportunities for growth, and a few threats that create a challenge for this global leader. This paper will discuss these items as they relate to the operational and strategic goals of the company.…
Michael Eisner felt that Disney could play a part in teaching American history and he was on a mission to create a theme park dedicated to that purpose. Virginia’s Piedmont is a beautiful and stimulating place that encompasses forests, rivers, mountains, farmland, thriving settlements, and numerous historic and cultural resources. Disney hopes to enter the tourist market that visits Washington D.C. and northern Virginia and began marketing the proposed park as a complement to the many museums and battlefields in the area. With the mission and location of Disney’s America discovered Michael Eisner hoped to open the theme park soon, but new circumstances came in the way of Disney’s America. Now Michael Eisner and Disney must decide. The three options are keep the theme park going, stop the construction of the theme park, or bring in representatives from protests groups to include their ideas to the theme park. No matter which option is choses Disney and its constituents will be vastly affected.…
The mission of The Walt Disney Company is “to be one of the world's leading producers and providers of entertainment and information”. Using their collection of brands to differentiate their content, services and consumer products, it seeks to create the most creative, innovative and profitable.…
I have chosen the Walt Disney Company as the topic for my Fortune 500 company case study. We all know that Disney is an extremely diverse entertainment company that not only focuses much of its attention on children, but rather the family as a whole. Business segments ranging from Studio Entertainment, Amusement Parks, and Consumer products, the Walt Disney Company is no doubt a leading Fortune 500 company. This is most likely due to the unique, imaginative, and exciting content that they have used for close to a hundred years. The company is not only a key influence in employment for the United States, but World Wide as well. Its top three industry competitors are Time Warner, Viacom, and CBS. The company reported revenues of $42.3 billion in 2012 and ranked 66th on the Fortune 500 list that year (Walt Disney Co. 2013). Just ask around, I can guarantee that almost everyone that you run into has seen, bought, or experienced something that Disney has to offer. Within this paper, I will evaluate the leadership strategies that the Walt Disney Company possesses through its use of Global Strategies in family entertainment.…
All of the business units in Walt Disney’s portfolio exhibit good strategic fit except consumer products. As mentioned above the “consumer products” side of the business is not an attractive venture. With Disney’s hand in many “cookie jars” they have the potential to use many assets and skills in a broad range of ways.…
The Walt Disney Company has grown rapidly over time becoming one of the leading companies in the entertainment industry and continues to excel with no signs of slowing down. The Walt Disney Company has diverse operations in different aspects of the entertainment industry. Media networks, parks and resorts, studio entertainment, consumer products and interactive media are all interconnected branches of The Walt Disney Company that have expanded into global markets. Having such diverse operations amongst the entertainment industry, Disney has been able to show the synergistic possibilities of a company’s media consolidation.…