The Smart Car
The Smart Car
Contents
PAGE
Executive Summary…………………………………………………………3
Introduction…………………………………………………………………..4
History of the Smart Car…………………………………………………….4
Features……………………………………………………………………....5
Economic Impact…………………………………………………………….6
Fuel Efficiency……………………………………………………………….6
Safety…………………………………………………………………………7
Environmental Impact……………………………………………………….7
Competitors/Comparison…………………………………………………...9
Marketing……………………………………………………………………..10
Critique……………………………………………………………………….10
Conclusion and Recommendations………………………………………12
Executive Summary
This report serves to inform the consumers about this new car that will be released next year.
With rising gas prices everyone is looking for a convient way of travel. The smart car may be the answer but only if consumers can understand the true benefits that’ll received owning one. There are already 31,000 deposits on this car to reserve it but the estimating sales that were forecast were 20,000-25,000 which has been far exceeded.
Many businesses are planning to lease these vehicles for short errand trips. It is also consider a much safer car than other hybrids. With a Tridion stability cell that is almost indestructible and braking systems and technology that is normally in high end luxury cars it has a chance to make an impact in the USA. The only obstacle it faces is the price. With other hybrids coming much cheaper and with more space it has to prove itself to be the better accommodation than the others.
Time will only tell the outcome of this affair and the consumer shall be giving every chance possible to understand what their options are.
The history of the Smart Car begins with watch manufacture Swatch. In the early 1990’s, Swatch inventor Nicolas Hayek approached Mercedes Benz with and idea for an “ultra-urban” car. Sometime between the start of the joint venture and initial development, Swatch backed out of the deal
Contents
PAGE
Executive Summary…………………………………………………………3
Introduction…………………………………………………………………..4
History of the Smart Car…………………………………………………….4
Features……………………………………………………………………....5
Economic Impact…………………………………………………………….6
Fuel Efficiency……………………………………………………………….6
Safety…………………………………………………………………………7
Environmental Impact……………………………………………………….7
Competitors/Comparison…………………………………………………...9
Marketing……………………………………………………………………..10
Critique……………………………………………………………………….10
Conclusion and Recommendations………………………………………12
Executive Summary
This report serves to inform the consumers about this new car that will be released next year.
With rising gas prices everyone is looking for a convient way of travel. The smart car may be the answer but only if consumers can understand the true benefits that’ll received owning one. There are already 31,000 deposits on this car to reserve it but the estimating sales that were forecast were 20,000-25,000 which has been far exceeded.
Many businesses are planning to lease these vehicles for short errand trips. It is also consider a much safer car than other hybrids. With a Tridion stability cell that is almost indestructible and braking systems and technology that is normally in high end luxury cars it has a chance to make an impact in the USA. The only obstacle it faces is the price. With other hybrids coming much cheaper and with more space it has to prove itself to be the better accommodation than the others.
Time will only tell the outcome of this affair and the consumer shall be giving every chance possible to understand what their options are.
The history of the Smart Car begins with watch manufacture Swatch. In the early 1990’s, Swatch inventor Nicolas Hayek approached Mercedes Benz with and idea for an “ultra-urban” car. Sometime between the start of the joint venture and initial development, Swatch backed out of the deal