The Importance Of Pathos In Advertising
These ads are using an advertising strategies of appeal to the reader's pathos.Pathos is an “appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response”( ) . The setting of this advertisement is very emotional and it evokes a lot of feelings because of the two very disturbing images and you have people just giving them a ‘thumbs up”. The background of both of these pictures is that it both have citizens being affected by the war that their country is going through. Most wars are undergoing throughout Africa and Middle eastern. In today's society, not a lot of people and pay attention to these horrific events that take place in certain parts of the world. And for most people when they do hear