A Rhetorical Analysis Of An Advertisement
I would say that this ad uses some rhetorical appeals effectively, but lacks some as well. For example, it uses very strong pathos. Having the child looking into an empty fridge that looks very run down and not well kept. There is not a single food item in it. Also, the setting of the picture looks like it is not a well-kept area. The walls are very dirty and water stained, there is trash laying in front a dirty barrel, etc. The little boy in this picture also looks very malnourished. He has no shoes on, and little clothing, just a tank top and some shorts. I believe the author of this article chose this picture on purpose because it is going to emotionally effect mothers, those who love children, those with families, etc. This is ad will force