Ethos And Rhetorical Techniques Used In Visual Advertising
Visual advertisement is used to influence people. TWIX is one of the famous chocolate brands in the industry and it always comes up with the best advertisements to grab the attention of audience. The advertisements follow all three rhetorical devices which are ethos, pathos and logos. The chosen ad for this paper is about one of the ads of TWIX which aims to attract the audience by comparing Right TWIX and Left TWIX. In this ad, the main idea that is presented to attract the audience is that two things having similar looks are not always same just like this chocolate which is in one pack but provides two different tastes. The aim of this ad is to grab the attention of more number of audiences by persuading them about the taste of the chocolate.