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The Affects Of Popular Culture On Modern American Society

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The Affects Of Popular Culture On Modern American Society
Popular Culture � PAGE �1�



The Affects of Popular Culture on

Modern American Society

Introduction to Popular American Culture

Word Count: 817

The Affects of Popular Culture on Modern American Society

The American way of life revolves around popular culture. The artifacts surrounding them shape the lives and personalities of individuals. The choices people make regarding the things they buy come from commercials they have seen on TV, ads in the newspaper, or something they have seen someone else possess. Advertisers design marketing campaigns that are especially appealing to get consumers to purchase their products. But, are consumers aware of the affect popular culture has on their lives? Identifiable Patterns

America has become a society of people who demand instant gratification and convenience. A distinctive pattern has emerged to fulfill the demands of consumers by providing them with everything from
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Americans are addicted to these types of programs and seem to be able to watch one after another. One articles says, "Even if you didn 't watch it was hard not to be engulfed by "Survivor" it was everywhere"(Rieder, R 2000). From Survivor to Forensic files it is all about reality.

One authors says of Survivor, "the show follows a persistent trend in popular culture that thrives on producing ways and knowledge for consumers to use, understand and derive pleasure from products." (Murray, K 2001). This comment is indicative that not only are these reality shows here to stay, but they provide a platform for advertisers to sell their products.

It has even become trendy to protect the environment. Several famous actors and actresses have bought environmentally safe vehicles. Americans always want to be like their favorite actors and actresses so they go out and buy them too. The hybrid vehicles have become some of the highest selling vehicles on the

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