SuperJam case exame
Lillebaelt Academy of Professional Higher Education
January 2014
SuperJam
Case Exam
Calin Alexandru Buruian
MM 226
Keystrokes: 16,490
Calin Alexandru Buruian
1
Contents
1.
Introduction .................................................................................................................................. 3
2.
Question I ...................................................................................................................................... 4
3.
Question II .................................................................................................................................... 9
Product .................................................................................................................................................... 10
Price ........................................................................................................................................................ 11
Promotion ............................................................................................................................................... 11
Place ........................................................................................................................................................ 12
4.
Question III ................................................................................................................................ 13
5.
References .................................................................................................................................. 14
Calin Alexandru Buruian
2
1. Introduction
SuperJam is a fruit jam company founded by Fraser Doherty that makes jam 100% from fruits. He started the company at the age of fourteen, using his Gran 's recipes. Since then, SuperJam has grown to supply over 2,000 supermarkets around the world, selling millions of jars along the way.
Young entrepreneur Fraser Doherty was such a
January 2014
SuperJam
Case Exam
Calin Alexandru Buruian
MM 226
Keystrokes: 16,490
Calin Alexandru Buruian
1
Contents
1.
Introduction .................................................................................................................................. 3
2.
Question I ...................................................................................................................................... 4
3.
Question II .................................................................................................................................... 9
Product .................................................................................................................................................... 10
Price ........................................................................................................................................................ 11
Promotion ............................................................................................................................................... 11
Place ........................................................................................................................................................ 12
4.
Question III ................................................................................................................................ 13
5.
References .................................................................................................................................. 14
Calin Alexandru Buruian
2
1. Introduction
SuperJam is a fruit jam company founded by Fraser Doherty that makes jam 100% from fruits. He started the company at the age of fourteen, using his Gran 's recipes. Since then, SuperJam has grown to supply over 2,000 supermarkets around the world, selling millions of jars along the way.
Young entrepreneur Fraser Doherty was such a
References: i ii http://www.fraserdoherty.com/pages/speaking http://www.fraserdoherty.com/pages/speaking iii http://fronter.com/eal/links/files.phtml/42284953$762189383$/COM/Sem+3_prcent_3A+Organisational+Develop ment+-+powr/Kotter+Leading+Change.pdf Calin Alexandru Buruian 14