Bsbwor501 Final Exam
Chapter #5
Section 1
Explain the meaning of the following terms:
1. Personality-Normal patterns of behavior exhibited by an individual; the attributes, traits, and mannerisms that distinguish one individual from another.
2. Attitude-An individual’s overall evaluation of something.
3. Awareness-insight into, or understanding of facts about, some object or phenomenon.
4. Intensions-Anticipated or planned future behavior.
5. Motive-A need, want, drive, wish, desire, impulse, or any inner state that energizes, activates, or moves and that directs behavior toward goals.
6. Communication Collection-
7. Observation Collection
Section #2
Answer the following questions:
1. List the seven kinds of primary data about individuals that …show more content…
Fixed alternative question (closed ended)
2. Open ended questions
3. Personal Interview
4. Mall intercept
5. Telephone interview
6. Mail questionnaire
7. Internet based questionnaire
Section #2
Answer the following questions:
1. Explain the concept of structure as it relates to questionnaires.
The degree of structure in a questionnaire is the degree of standardization imposed on it. In a highly structure questionnaire to be asked and the reponses permitted by the subjects are completely predetermined . in a questionnaire with less structure , the response categories are not provided ; sometimes even the questions can vary.
2. What are the advantages and disadvantages of using a highly structured questionnaire?
3. What are the four main methods of collecting data using a questionnaire?
4. Use exhibit 6.5 to help you create a chart to show the main advantages and disadvantages of each of the four methods.
(1) Personal Interviews
Advantage: Ability to secure correct respondent Response rate Ability to probe for detailed answers Ability to handle complex information Ability to clarify questions Amount of information
Section 1
Explain the meaning of the following terms:
1. Personality-Normal patterns of behavior exhibited by an individual; the attributes, traits, and mannerisms that distinguish one individual from another.
2. Attitude-An individual’s overall evaluation of something.
3. Awareness-insight into, or understanding of facts about, some object or phenomenon.
4. Intensions-Anticipated or planned future behavior.
5. Motive-A need, want, drive, wish, desire, impulse, or any inner state that energizes, activates, or moves and that directs behavior toward goals.
6. Communication Collection-
7. Observation Collection
Section #2
Answer the following questions:
1. List the seven kinds of primary data about individuals that …show more content…
Fixed alternative question (closed ended)
2. Open ended questions
3. Personal Interview
4. Mall intercept
5. Telephone interview
6. Mail questionnaire
7. Internet based questionnaire
Section #2
Answer the following questions:
1. Explain the concept of structure as it relates to questionnaires.
The degree of structure in a questionnaire is the degree of standardization imposed on it. In a highly structure questionnaire to be asked and the reponses permitted by the subjects are completely predetermined . in a questionnaire with less structure , the response categories are not provided ; sometimes even the questions can vary.
2. What are the advantages and disadvantages of using a highly structured questionnaire?
3. What are the four main methods of collecting data using a questionnaire?
4. Use exhibit 6.5 to help you create a chart to show the main advantages and disadvantages of each of the four methods.
(1) Personal Interviews
Advantage: Ability to secure correct respondent Response rate Ability to probe for detailed answers Ability to handle complex information Ability to clarify questions Amount of information