Bsbwor501 Final Exam
Leonard N. Stern School of Business
New York University
INTRODUCTION TO MARKETING
Professor Ambar Machfoedy
Sample Exam
This is a closed book, closed notes mid-term exam. You have 1 hour to complete this exam. Individual point allocation for each question is indicated in parentheses. Points allocation across questions is not equal, so please pace your self accordingly. As you go through the exam please do not get stuck on any one question in particular.
Please write all answers in the blue test booklet.
Please note that the University takes seriously any incident of cheating or other violation of the Stern Student’s Code of Conduct. You are advised to exercise the highest level of integrity in completing this exam. …show more content…
The Civic would be considered a dog, and the Accord would be classified as a star.
5. Which of the following statements about subliminal perception is true?
a. The Federal Communications Commission (FCC) does not believe that subliminal perception works with consumers.
b. Subliminal messages are illegal in the United States.
c. No organizations have used subliminal messages since people used to go regularly to drive-ins to watch movies.
d. Many U.S. consumers think that subliminal messages can cause them to buy things they don’t want.
e. The use of subliminal messaging is monitored by the Better Business Bureau.
6. Emily had an excellent year as a saleswoman in 2010. She earned $97,000. She paid $17,000 for "necessities" such as mortgage, food, and clothing. She was given a six-week all expenses paid vacation by the company for her sales performance that had a value of $9,000. Her state and federal income taxes totaled $24,000. What was her discretionary income?
a. $56,000
b. $65,000
c. $80,000
d. $97,000
e. There is not enough data provided to calculate her discretionary income.
7. Which of the following is NOT considered a psychological influence?
a. motivation
b.
New York University
INTRODUCTION TO MARKETING
Professor Ambar Machfoedy
Sample Exam
This is a closed book, closed notes mid-term exam. You have 1 hour to complete this exam. Individual point allocation for each question is indicated in parentheses. Points allocation across questions is not equal, so please pace your self accordingly. As you go through the exam please do not get stuck on any one question in particular.
Please write all answers in the blue test booklet.
Please note that the University takes seriously any incident of cheating or other violation of the Stern Student’s Code of Conduct. You are advised to exercise the highest level of integrity in completing this exam. …show more content…
The Civic would be considered a dog, and the Accord would be classified as a star.
5. Which of the following statements about subliminal perception is true?
a. The Federal Communications Commission (FCC) does not believe that subliminal perception works with consumers.
b. Subliminal messages are illegal in the United States.
c. No organizations have used subliminal messages since people used to go regularly to drive-ins to watch movies.
d. Many U.S. consumers think that subliminal messages can cause them to buy things they don’t want.
e. The use of subliminal messaging is monitored by the Better Business Bureau.
6. Emily had an excellent year as a saleswoman in 2010. She earned $97,000. She paid $17,000 for "necessities" such as mortgage, food, and clothing. She was given a six-week all expenses paid vacation by the company for her sales performance that had a value of $9,000. Her state and federal income taxes totaled $24,000. What was her discretionary income?
a. $56,000
b. $65,000
c. $80,000
d. $97,000
e. There is not enough data provided to calculate her discretionary income.
7. Which of the following is NOT considered a psychological influence?
a. motivation
b.